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Promotional products have been used for years to advertise businesses at conferences and trade shows all over the world. If you are using

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

this particular aspect of business to promote your company and get your name out there at a conference or trade show, then you are already

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

stepping out ahead of the competition by helping your client base remember you long after the conference or trade show is over. To really

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

take off ahead of the competition, however, you should know the best ways to take full advantage of your promotional products.

If you are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elling things at a conference aimed at writers, you would not be best advised to hand out golf umbrellas. Instead, useful things like note

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pads with your company logo at the top, pens, and conference folders would be much more appreciated. Matching your promotional products to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your client base is a great way to ensure that your company name will be remembered as the lifesaver that provided just the right product

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t just the right time rather than forgotten as unimportant or unnecessary.

If you have a great product, then people will be interested in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it and in acquiring it, and that is where you really get to take advantage of your promotional products. What is a potential client willin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g to do to get your promotional product? Are they willing to sign up for a mailing list? Complete a short questionnaire? Would they be m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re willing to buy something if it came with a free gift? It is up to you to answer that question for yourself, your company, and your prom

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

otional products. The further you can get your clients to aid you in selling to them, the more money you make back on the promotional prod

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ucts until they are practically paying you back for their purchase!

If you are selling books and handing out free promotional pens and not

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e pads, slip a bookmark into each book that you sell. Your customer will not have to search for a scrap of paper to use as a bookmark, and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your company name will be staring at them every time they open their book up, at least for the duration of the conference and possibly even

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

longer. Next time they need a book, they might just think of your company first.

Now about those note pads and pens. Have your mailing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

list out there on the table, and offer the pens as a thank you for signing up. People will gladly sign up for the list in order to get a n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ce pen or other promotional product, and will be in your booth already, more likely to look at what you have to offer. You can hand out th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e note pads with the pens if you want, or find another creative way for your customers to earn them. There are plenty of great ways to tur

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n promotional products and items into a serious strategic advantage, and you can continue to use them again and again to your great benefit

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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According to their annual report available on their website, in the last fiscal year-ending, SBC spent over two-and-a-half billion dollars on advertising. Verizon's annual report shows just over two billion. Sprint, nearly a billion. AT&T (who had stripped back their advertising budget) just under half a billion.

What is the aspect of the role where CIOs can make the biggest impact? What can we do to make that impact? In Change Management, you have to identify a compelling need to change.

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