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You want to build trust through constant communication. Constant communication is your ticket to building trust and credibility with your prospects and customers. Of all of your marketing effo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rts, this is possibly the most important key to your success. People are more apt to do business with you when they trust you. Offline though, this may be an expensive endeavor; especially wh

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n using postal mail. The Internet however, opens up a whole new playing field.

Use Sequential (Email) AutoResponders

You can automatically and almost effortlessly stay in touch with your pro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pects and customers for as long as you like using Sequential autoresponders. Almost effortlessly means, you do have to create some messages to send to your prospects, or at least have them cre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ted for you. All you have to do then is load your email autoresponder with your messages, set the delivery schedule, and voila; you're on your way to increased sales and profits.

Sequential a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

toresponders allow you to send a series of timed messages to your prospects and customers at set intervals. It's been proven that it takes approximately 7 contacts with your prospect before he

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

she will buy from you. This information has been re-hashed and regurgitated so much that it's a wonder many people don't know this already. At any rate, it's true.

Online, sequential autores

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

onders allow you to do this effortlessly, effectively and automatically. I like the word automatic. That means I don't have to touch it. I Set It And Forget It! ... And so can you. All you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ave to do is get your hands on a good autoresponder! There are many autoresponder services available on the Internet today, even my own, but more on that later.

Keep in mind, there are NO env

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lope, stamp, and envelope-stuffing costs associated with using sequential autoresponders, and no advertising costs. These costs can get outrageously high if you're running a sizeable campaign.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

With sequential autoresponders, you only have a nominal monthly service fee. If you've got a good product and marketing campaign, your sales will more than pay the measly cost of your autores

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ponder service, many times over.

Do Not SPAM Your Prospects!!!

Give, teach, and/or train your prospects with good quality content or just some product/service updates. It's okay to make off

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rs inside your messages, but I would not do it in every single message. Why? Because, personally I hate being on lists that just promote - promote - promote! You can get promoted to anywhere

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nline, so why would you want to see it in every single email message you get? There are some others that would dispute this, but it's your call. I know, "I", tend to stay subscribed to the li

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ts that don't view me as simply another $dollar!

...So, what I am saying is, GIVE your prospects/customers something. Don't just take - take - take. Even if what you're giving is just Good-o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d, Rock-Solid information and advice, give it to them and make it as clear and as concise as possible.

Call Them to Action!

I know I just told you not to take-take-take from your prospects an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

customers, but I also told you, it's okay to make offers too - Heck! - that's the purpose of your autoresponder anyway - to make you money! You decide how often you want to make product/servi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e offers. You can always ask your prospects to click through on a link, to call you, or email you to take advantage of your special offer at the end of each message; however, don't try to sell

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

them a different product every time you contact them, unless this is the nature of your business.

Again, give your prospects and customers good information they can sink their teeth into, or m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ybe even give them some freebies (good ones) then, ask them to click through to your website or affiliate link, or ask them to fill out a form, email you, or call your office.

Happy E-mailing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Twenty year Madison Avenue Creative Director, Kevin Browne, pulls the curtain aside on the mysteries surrounding commercial casting. This ultra-inside tip has never before been revealed.

Overwhelmed? Want more time for yourself and your family? Read these top 10 tips on how to stay balanced AND be successful as an entrepreneur and coach

Mastering your finished audio product is considered somewhat of an art. There are mastering engineers that charge an awful lot of money to master your project for you. Depending on your situation this may be money well spent. With the equipment available today you can do a decent job of mastering your project yourself if you are careful.

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