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Since you’re reading this article, you probably know what an autoresponder is, but aren’t quite sure what all the fuss is about. If you are

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n’t sure what an autoresponder is, well in short it’s a way to automatically email your prospective customers with a personal message in or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

der to increase your sales.

So, in short, what are the benefits?

You can grow your list of prospective customers and send each

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of them a personalised Email.

You can then follow up each of these emails with repeat personalised emails, with varied content, a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t later dates.

You can track your conversions

You can send out broadcast emails to all your current prospects wheneve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r you have a new product.

You could even setup another set of emails to go out to your existing clients to tempt them back for y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

our new offering Why send a personalised Email?

You could just mail all the people you have using one email you send

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

from your desktop. This would be quick, easy, and controlled - just set them all up in an email group. So why not use this simple method?

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Well its all to do with converting leads into sales. Put simply, research shows that if you address the prospective customer by name then

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the person is six times more likely to take notice of the email and follow through to your site.

So why don’t most people do this? The ans

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

wer is simple – effort. Imagine having to email all your prospects, by name. This becomes an insane task, even with only a few hundred pros

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pects.

Autoresponders work by allowing you to setup a template email, where you put in a “placeholder” or “substitution variable” where yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u want the actual name to go.

So why send multiple emails?

Statistics vary but it’s generally agreed that 80% of people will onl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y buy after they have been sent between 5 and 7 emails.

This is where an autoresponder really scores. It can automatically do all this for

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you, without you having to do anything beyond setup the 5 emails in the first place.

I setup my autoresponder, get my customer, sell

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

my product. Isn’t that job done now?

Absolutely not. A 5% increase in retention yields profit increases of 25 to 100 percent (source:

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Bain and Co.)

Lets say only one in twenty of your customers decides to join your mailing list. That’s great news for you - you’ve just go

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t yourself an opportunity to sell again. Statistics show that with just one in twenty taking up your offer, you can almost double your reve

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nue.

Furthermore, now you’ve got them hooked, you can sell them more different products. Remember, the cost of acquiring a new customer ca

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n be as much as 5 times the cost of keeping an old one, and with your autoresponder system you should have just boosted your customer base.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Everyone wears clothing, so why not use it to promote your business? Promotional polo shirts, caps, t-shirts and other swag with your logo on it can promote your business in ways you never thought possible.

Changes brought about by the advent of the Internet have created an economic opportunity for survey takers. The rapid change and lack of structure of any new frontier attracts scamsters and profiteers. Often these tarnish the reputation of an industry filled with otherwise perfectly legitimate, profitable and proper activities. Legitimate online paid surveys fill a useful function and present real opportunities. They deserve a closer look and fair consideration as a way to make extra money.

Procrastination is causing you to lose money online every day. Your biggest hurdle is to actually get started.

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