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  • E-Folder - Insider Secrets To How To Use An Autoresponder Effectively That Your Competitors Won't Tell You!

    Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a regular basis.

    To compete in today's globa
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    l marketplace you need to stand out from the crowd - be better than your competitors, be faster than your competitors and, more importantly -

    BE MORE MEMORABLE THAN YOUR COMPETITORS!

    Your success in business depends upon your ability to change…plus your ability to capture the email addresses of your website visit
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ors.

    Customers in 2006 are more demanding, more intelligent, and have more choices than ever before when it comes to where they spend their money and how often they spend it. Wouldn't you rather it was your business and not your competitor's?

    You need to work smarter, not harder, and devote your time and energy
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    n the things that count....

    Building greater customer loyalty that will grow your business 24 hours a day, 7 days a week...even while you sleep.

    Become important in your global marketplace and you will be rewarded by being at the forefront of your customers' minds and receiving endless referrals to your business.
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe


    Create a memorable experience in the minds of your prospects and customers and you will benefit for a lifetime.

    If you want to make a second, third, fifth and twelfth sale you must create an incredible customer service experience that your customers will talk about forever.

    The quality of your customer service
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ill be remembered long after the price they paid is forgotten.

    If you want to drastically increase your number of visitors to customers and your customers to ongoing repeat customers you need to make contact with them as often as possible.

    Marketing gurus tell us that if you are not in touch with your customers e
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    very six weeks they're not really your customers, but people who your competitors are continually trying to lure away from you and your business.

    WHOSE POCKETS DO YOU WANT YOUR CUSTOMERS TO FILL...YOURS OR YOUR COMPETITORS?

    Create a point of difference that is so original that sets you apart from your competitors
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    your customers wouldn't dream of doing business with anyone else.

    If your customers don't see you as being different from your competition they will always make their buying decision based on price alone

    Send The Right Message To Your Marketplace!

    Follow up is one of the most critical elements of any business.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    It is vital to follow up at all times: your prospects, your customers, your affiliates.

    Did you know on average it takes 7-12 follow ups for a person to buy from you so you MUST contact them regularly on an ongoing basis.

    Look at these alarming statistics provided by the National Sales Association:

    2% of sales
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    are made on 1st contact.

    3% of sales are made on 2nd contact.

    5% of sales are made on 3rd contact.

    10% of sales are made on 4th contact.

    80% OF SALES ARE MADE ON 5TH-12TH CONTACT.

    The difficulty is that the average internet marketer does not know how to use an autoreponder effectively. The most effective way
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    how to use an autoresponder is to make sure it grows your bottom line.

    The three effective ways to use an autoresponder in your follow up marketing are:

    (1) PROSPECTS

    Offer a free report, training course, ebook or newsletter so you can keep contact with those who don't buy on the first visit.

    (2) CUSTOME
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    RS

    By keeping in constant touch with your customers you'll create so many happy and satisfied customers they will refer you to their friends. Happy customers are informed customers, less likely to ask for a refund and more likely to buy from you again.

    (3) AFFILIATES

    If you want income-producing affiliates yo
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    must give them the latest tips, techniques, training and motivation with constant follow up.

    Once your business grows there's no way you can follow up with your prospects, customers and affiliates by hand so you MUST set up your automated system from the beginning or as soon as you can. Every website owner must
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    learn how to use an autoresponder. If you don’t, your competition is eating away at your profits.

    *****ONCE IT'S SET UP IT RUNS WITH NO FURTHER INPUT FROM YOU*****

    Thankfully in recent times companies have become aware of how important client follow up is and they have created autoresponders (automatic messages/
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    mails) for this purpose to put your business on autopilot.

    TIP: Avoid using free autoresponders as they usually include advertising for other people's products (sidetracking people away from your offer and helping you to look unprofessional. Remember, in business how you are perceived by your customers means eve
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    rything!)

    Once your system is in place you fill it with the emails that will go out automatically once someone subscribes or is subscribed automatically!

    SAMPLE FOR PROSPECTS:-

    Message (1) Free information you promised (immediate delivery)

    Message (2) More great information about the initial product (one day
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    fter message 1)

    Message (3) Mix in information about your product with free information (one day after message 2)

    Message (4) Start to sell your product while giving more information (one day after message 3)

    Message (5) More free information and how they will benefit from buying your product or service (one
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    day after message 4).

    SAMPLE FOR CUSTOMERS:-

    Message (1) Thank them for their order and let them know they can contact you if they need any help (immediate delivery)

    Message (2) Thank them again and give them a free bonus (one day after message 1)

    Message (3) Send a short note to say you are offering them an
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ther free bonus and ask how they are enjoying the product (seven days after message (2)

    Message (4) Send a short note saying you hope they are enjoying the product and that you thought they might be interested a complimentary product....(seven days to one month after message (1)

    Learning how to use an autorespon
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    der in your business is absolutely critical to your success online. Many website visitors do not buy the first time around. They may be busy with other projects or have no money. If you don’t have an autoresponder, how many sales have your competitors had that should have been yours?

    Copyright 2006 Karin Mannin


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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