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When I first wrote this article, I found myself remembering the hours and hours wasted online searching for useful information about this topic.

I wanted to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

share it with you and you have permission to reproduce it on your site or in your newsletter. Please include the resource box. Enjoy.

If you are using you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and market

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven time

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slammi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.

You build interest slowly. Start with an informativ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a lin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

k to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Now, pay attention closely. What you're about to read will help you save hours of frustrating, wasted hunting, and let you hone in on some of the best mate

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ial on this subject!

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interest

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. Pay attention to the messages that you receive from other marketers.

Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!

Remember not to start wit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h a hard sell. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hase!

I hope you've found this information helpful and gained something of value from the article.

In case there is any specific portion that is not clear e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nough, or that you'd like to know more about, please write to let me know and I'll try and update the article or write another one getting into greater detail

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sending out direct mail can be expensive however those businesses that do often get much more value than advertising in the newspaper. Cost wise even with a 1.5% letter opening rate versus the round waste file, direct mail still pays off big time in developing new customers and spreading word of mouth amongst future clientele.

It is amazing how well direct mail and direct marketing works for some types of businesses. Having been involved in many mobile service type companies, I can tell you that direct mail doe work especially if you are doing home services.

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