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You’ve spent a lot of time, energy and money setting up your customer list – so how do you make your list effi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cient and hopefully profitable?

Make sure people actually want your email: Sounds silly I know, but a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n unwanted email is SPAM and not only gets sent to the junk folder but also reflects badly on your business.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lways use a double opt in process and provide an unsubscribe link. Let your readers know when and how they joi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ned your list.

Let them know who you are: Some people join lots of lists, or don’t remember what they

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

igned up for. Tell them at the top of each email when and where they signed up. Always sign your email with

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your name and contact details – including your telephone number. This not only inspires confidence but also k

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eps you CAN Spam compliant.

Be interesting: A compelling headline will get your email opened and a sho

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rt, well thought out email containing good quality information will encourage it to be read. It will also kee

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your reader away from the unsubscribe link!

Keep your sales pitch comfortable: People don’t want to b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e force fed sales information whilst they sit comfortably at their computer. Make your sales pitch subtle and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

not too frequent. Consider just using a resource box or “recommended product” at the end of your message. A P

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

S. sales link has always found to be effective.

Get your email delivered: Spam is increasing to almost

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

painful levels – make sure that your message does not fall foul of the spam filters by ensuring that you do n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t use words that trigger them. Make sure that your reader knows that they subscribed. If you have a large li

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st then use an established autoresponder company who can effectively manage large email deliveries and are tru

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ted by the major ISP’s. They will also be able to advise on “trigger words”.

Be consistent: It takes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

time to build up a rapport with your list – regularly, but not too often, send interesting emails to them. Ma

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y people believe that it takes about 3 emails until the reader takes action, so be prepared for this. Set up

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your autoresponder with a group of emails set at good intervals and keep doing this for some time.!

Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With all its glitz and glamour, many people believe that working in advertising is all fun and games. Nothing could be farther from the truth as advertising agency people are some of the hardest working professionals around.

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