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You have probably heard about using autoresponders to set up ezines and sales pitches – but there are other just as profitable ways to use t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hem. Here are just a few suggestions.

Thank You’s and Confirmations: Many of the better autoresponders allow you to set up a me

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sage system that is activated on receipt of a payment from the major payment processors. You can set up a message to welcome your new custo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er, give them some details about your business and offer them an opportunity to receive your ezine. Makes your customer feel safe and wante

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as well as gives you an opportunity to add them to your list.

Meeting Reminders: Got a series of meetings planned? Then set up

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a series of messages reminding people of where, when and what. No excuses now!

Training Sessions: Why not offer a short trainin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

course on your niche market? One site that does this is www.bid-manager.com . A unique idea that you can copy for your own particular sub

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ect area. Just load each course into your autoresponder and encourage people to join.

Invoicing: If you have customers who are r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gularly invoiced – say on a monthly or quarterly basis – then you can set up an autoresponder to automatically send out these invoices. Of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

course you can also include sales and promotion information. This works very effectively with consultancy or service based companies.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

b>Business Changes: If you have a lot of business changes happening then keep your staff and customers aware by a series of messages plu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ged into your autoresponder. In this way everyone gets the important information.

Staff Training: You can set up a group of aut

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

responders to provide training and company information to new and newly promoted staff.

FAQ’s: If you have a business that gener

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ates questions then set up a FAQ page with a link to your autoresponder for more detailed questions. For example if you have a site on dogs

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

then one of your FAQ’s may be about choosing a new puppy. Set up a link to a group of messages on how to choose a new companion.

Su

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

port: Your group of messages should start with an acknowledgement of the request as well details of when the request will be answered. Y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u can also send a list of answers to common support requests.

Product Previews: You can increase interest in your products as we

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll as provide your buyer reassurance by offering previews via your autoresponder messages. This works well with high ticket items such as c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nsultancy and training – where you can offer examples. If you have high price physical products you can send out specs, photos etc.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

opefully this has given you some ideas of how to make the most of your autoresponder. Just remember don’t spam and always double opt in.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many think because they are not scientists, PhDs or engineers that they cannot join a think tank. This maybe true for some elitist think tanks, but not for all think tanks. Take a small business entrepreneur for instance; they know how to get things done and therefore lend them selves well to creative, innovative and problem solving type thinking.

Many people do not realize their own market. Most people think when they open a store that they will sell to someone like themselves. With this mentality, their customers will be just like them because their marketing is targeted to what they like and how they think, so the people who respond will agree with them. But is it not also a limiting factor? How many customers are they excluding with their advertising campaign?

Many people fail to appreciate that the way they price, and the process of invoicing, is a marketing issue. Invoicing is a process that starts from the moment you first meet the client. Your numbers tell a story and you need a congruent and SIMPLE explanation to accompany them. Your invoices are about communication - be sure you communicate clearly so you gain a happy customer - one that will recommend you to their friends and not write about you behind your back!

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