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You have been told an autoresponder is necessary to create long-ter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

m viable business on the internet.

But why?

An autoresponder cam

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

paign is probably the single biggest differentiating factor between

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the success of the big boys (and big girls) in internet marketing.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

An autoresponder allows you to remind your visitors and send them

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

back to your web sites again and again and again. If a visitor ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

kes it to your web site and does not buy from you, if he or she doe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s not become a part of your autoresponder campaign, you have likely

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lost him or her forever. Forever. Unless you pay for the click a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

gain. And by the way, just because you aren’t paying Google Adword

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for the clicks, you are still paying. You pay when you write the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

article and it takes you 20 minutes of your time. You pay when you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

send out a JV mailing. You pay when you advertise in an ezine. Y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou pay.

So make the most of your visitors. Give them an irresisti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ble offer to opt in to your email list. Then give them irresistibl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e information repeatedly so they will not dare leave your mailing l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ist. Give them the best, they will never leave you. Send them jun

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

k, you give them to someone else. You choose.

Send them quality e

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mails. Recommend only the best products. Send them freebies from

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

time to time. Court them. Win them for life. Autoresponders rule

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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