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Autoresponders are critical to success online, and yet so many people have no cl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ue what to put in their autoresponders.

I often am asked by my own subscribers,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

who are trying to build lists of their own, what do I put on my autoresponder?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Here it is, first 3 emails:

1) Your first email should thank them for joining

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your mailing list, and include a link to the free giveaway item you offered as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an incentive to join your list. If you didn’t offer anything to induce them to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

join, that is fine, but give them a free gift anyhow. Anytime you over deliver,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you create value and relationship with your subscribers.

2) Your second email

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

should contain very useful information. Aside from the value in your first emai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l, this email will help cement in your subscribers’ minds whether or not they wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll continue to open your emails. Write an email full of useful tips. It is sen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

seless to try to sell anything on this email--they generally don’t buy on the se

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cond email, and this is strictly a relationship building email, anyhow.

3) You

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r third email should offer an unanticipated free gift. Either another free ebook

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you have written, or a useful free ebook from someone else, or a link to a free

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gift site somewhere else. Note on that: be very careful sending your traffic t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o someone else’s web site. Every email list your subscribers sign up to dilutes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the value of your own emails.

4) Bonus email: The fourth email should be loa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ded with value, and can include a one line recommendation to a product either yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u have created yourself, or have purchased and used yourself.

Now start writing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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An effective negotiation is not just about making people see things from your point of view, but it is also about converging two different views to a point that is perceived by both parties as mutually beneficial. The art of negotiating is the backbone of a successful sales campaign.

This article highlights the importance of finding out as much as possible about your audience.

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