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If the name doesn’t say it, let me explain. An auto responder is an email that gets sent to someone the minute they send you an email. Email has become a very very crucial part of our businesses. The problem

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is, that although it’s very important, we can spend too much time trying to deal with the masses of emails that get sent to us.

The minute we set up a website and start generating traffic, we will get email

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

from people. Either questions, compliments, complaints, or just general chitchat. In an effort to grow our businesses, we need to reply to these emails and address the issues.

People expect quick responses t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o email, and that is very hard when you are trying to have a life and run a global (internet) business. If someone in Auzzie sends you an email, he doesn’t know that you are in South Africa, or in Canada atte

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ding a conference. He wants an answer immediately.

You could employ 5 people to run 24-hour shifts, getting them to reply to your emails and helping your customers. Either you can’t afford this, or you reall

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y cannot justify spending that amount of money on email. That’s why you need an auto responder.

An auto responder normally lives on a server. There is also software available that lets you run it on your com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

puter, but the second you go offline, your auto responder stops working.

Most ISP’s today provide an auto responder service with their email offering. If your ISP doesn’t provide this as a free service, you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

will find a ton of free online auto responders on Google.

An autoresponder sends an email in reply to an email that has been sent to you, the second the email is sent. This means that your customers will get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an instant response.

You need to use an auto responder to ease the daily drudge of replying to emails. It also helps put you in a good light with your customers. Even if you are on the golf course or at the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

19th hole, your emails are being replied to in a timely fashion.

Auto responders also stop people from sending you the same email 5 times a day, because you haven’t replied yet.

Auto responders can be used

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

in a variety of ways.

Firstly, you can use it to send a general, “Hey, I got your mail, will get back to you.” Of course you would still need to reply to the email. But at least people know you will get back

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to them.

Secondly you can use it to send the person in the right direction. So you have the email address info@yourdomain.com and when people send you an email, they get a response telling them whom to cont

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ct for the quickest response. This is useful if you have various staff members that need to deal with issues, or if you just want better co-ordination.

Lastly, you can setup a number of mailboxes. So you hav

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e a sales@, support@, an enquiries@ and so on.

Then for each mailbox you have a unique auto responder. So if someone sends a mail to sales@, the auto responder sends them a price list and some specials, and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

explains to them how to place an order.

If they send an email to support@, they get an email giving some answers to common problems, and it sends them a link to your support forum on your website.

If they s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

end an email to enquiries@ they get an email with the contact people that can help them in various departments, like accounts, dispatch etc.

This will not only save you a lot of time every day, but will also

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

help you put up a more professional appearance, and the best part is that it’s free.

Now there are a couple of things you need to take into consideration when creating auto responders. Some tips and guidelin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es:

Don’t be too formal, or make it sound like a computer trying to send the message. Write the message in a personal way, the same way as you would write an email to a good customer.

Make sure you have che

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cked your spelling and grammar. If you don’t, you will destroy any professional edge you might have gained.

Make sure you attach a signature to the bottom, this helps make it personal. You don’t want your cu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

stomers to feel like they are dealing with a faceless robot.

And lastly, whatever you do, make sure that the auto responders work, test them, then test them again, and then ask someone to test them yet again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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