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Will you be totally transparent for a moment and answer these two questions honestly. How many subscribers opted into your marketing newsletter today? Was it at least 20 or m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

aybe 10? How many product or affiliate sales did you make from your newsletter today? Well, if you answered zero that's okay, let's take a look at this 5 step mini website m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

keover tips and see if we can improve those opt-in rates.

1. Squeeze Page - Update your newsletter with a squeeze page. Create a simple landing page for your online

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

marketing newsletter and drive web site traffic to this specific page. What is this you might ask? Squeeze pages are a simple one page website that contains a form to c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

pture email and other contact information of your website visitor. This website tool is essential to creating a profitable ezine newsletter system. Instead of treating you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

newsletter sign up process like an after thought give it the attention it deserves. Bring it front and center by making the newsletter sign up a stand alone page.

2. Fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cus - It's important to maintain focus on one specific topic. For newsletter purposes, limit the on page options for your website visitor. A confused mind usually say

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

no. How many times have you visited a website and experienced overwhelm from all of the strange graphics , unrelated text, and far too many options on the same page as the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

newsletter opt in box. This is particularly frustrating and may put many visitors off from opting into your autoresponder series.

3. Action - Decide what actions

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you want your visitors to take. Round out the landing page with simple direct action steps. For example, "Sign up for our newsletter and instantly receive a free audio repor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

". Is a simple direct response action step. Make sure to have your autoresponder system immediately deliver what you say you will in exchange for their information. Many

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ewsletters fall short in this area by not leading their visitor to the next step in the process. A visitor shouldn't have to wonder what's in it for them when signing up

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for your newsletter. Your landing page is designed to do one thing only and that's to capture your visitor's email information and follow up immediately.

4. Privacy<

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

b> - Make sure your privacy and opt out policy is displayed in plain view. How many times have you visited a site that look pretty good at first but didn't include any priv

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cy information? Websites really do miss out on subscribers because they lack a simple privacy policy in clear view. Placing a simple privacy policy even if it means an extr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a sale or two a day really does add up over the course of a year. There is no reason to be cute, slick or coy about this. This will go a long way in building credibility

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n the eyes of your visitor and making them feel comfortable enough to subscribe to receive communications from you.

5. Follow Up- Fortune and residual income is in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the follow up. This is the secret place where internet fortunes are really made. It takes approximately 5-10 exposures to an advertising message before a subscriber will p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

urchase. Sending out relationship building newsletter content to your subscribers is the real key to profiting from an online newsletter.

By updating your newsletter system w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

th these five simple makeover tips, you will begin to attract more website visitors, build better client relationships and create more selling opportunities for your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-Folder - Don't Think Your Online Marketing Newsletter Need An Extreme Makeover?

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