E-Folder - Internet and Businesses Online

What to do when the website design it's finished, and your business online have a "business card" starting with "www"...

1. The Be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ginners Innocence
Almost all new web designers, wrongly expect to have traffic to them website, when they finish the web desi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

gn process.

2. The Cruel Reality (of missing traffic or sales)
When they start to realize or believe that's something is wron

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, they suppose (or blame) the quality of the web pages, the poor images or colors... and start to polish the website too much, beli

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eving that this it's the most important asset: quality.

When they finally have to face the traffic reality (actually, the absence

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f traffic) any business website owners, have to consider 2 MUSTS.

"Drive traffic" to the new website, and "catch" the visitors ema

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ils ( for future promotions, special offers, discounts, etc).

3. Implement a Pro Auto Responder
This will build your customer

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

list, even for the ones which buy nothing from first visit. Don't worry ... They will buy later, when you will figure out how to o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fer them your irresistible products. An aureola of "future offers" have to be around the 3 lines of the responder.

So when you fin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ish your web design, please add a professional auto responder, at the top of very first page. It's not looks fancy, but it's the "r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ver connection" between your website and potential clients. There are 3 small lines: Name, E-mail Address and The (magic) Button of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

submitting to a Newsletter, or a Safe-List (what ever you want to name it).

Why the auto responder have to be a PRO one? Just bec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ause your list may grow very much, and you have to split the customers in targeted groups for niche markets (to not upset potential

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

clients, with too many irrelevant offers)

4. Drive Traffic to Your Website
That's involving a combination of strategies. As s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

earch engine optimization, post ads on specific forums, write target articles, write blogs, etc and set your signature with your ne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

web, where ever you go online, and leave comments, answers, etc.

5. Use the Auto Responder as a Tool
As the river is connect

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed between you and your clients, you have to send ads, like small boats to them private ports (them inbox e-mails)

The ads have to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

convict the readers, at first impression time, when the eyes of the reader scroll the Email Subjects$...

The auto responder provi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er, even may teach you how to do this, with maximum efficiency, having even already email templates, already written for you.

You

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

just personalize them, and instruct the responder when to send them, and to whom.

But first, you have to catch emails... That's it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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In only one book Sun Tzu managed to organize all of his knowledge and the principle rules of the battlefield, such as strategic thinking, effective and understanding leader, the disciplined worriers, the deceptiveness and flexibility in the war, and most importantly the necessity to avoid direct battles when possible. All of the above rules are commonly used and implemented today in the business field, as without strategies companies collapse.

Yes, there are plenty of theories out there about public relations. Try this one on for size.

I remember, as a child, having a salesperson call on my family. He had an appointment to discuss a correspondence course for one of us. He drove a big Lincoln, dressed richly, spoke articulately, and carried himself with confidence. It wasn't a coincidence that we bought his program without quibbling about the price.

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