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There's no question about it, without advertising, it doesn't matter how good your product or service is. If people don't know you exist, you're not going

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to sell a thing. However, just advertising isn't enough. You have to be able to write the kind of ad that will force people to dig into their wallets. The

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

problem is, many of us don't know how to write that killer ad. Well, believe it or not, when you break it down to the actual essentials, there are only 3 k

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ys to writing a killer ad. This article will explain each one and why they are so key. The rest is just gravy.

The first key may very well be the most imp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ortant of all of them, the subject of your ad. It doesn't matter how good the body of your ad copy is. If your subject is weak, guess what? Nobody is going

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to read your ad. The problem with most subjects that I see is that they are either bland and boring or they are so ridiculous as to their claims that nobod

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y with half a brain could ever take them seriously. What you need to do is focus on writing subjects that have a little mystery to them. For example, a sub

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ect line like "You'll NEVER Believe What John Reese Just Did!" will definitely get quite a few people to read your ad. John Reese is a very well known mark

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eter and people are going to want to know what he's up to. This is just one example of creating mystery in your ad.

The second key to writing a killer ad

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s being personal in your ad. Too many people come off sounding like salesmen. They immediately start off with a sales pitch. This is just plain wrong. You

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

need to establish a relationship with the person first. Tell him about your story. Tell him about how you've suffered with the problem that you're trying t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o solve for him. If you can't get people to relate to you on a personal level, they're not going to buy from you. People are sick of sales pitches. They wa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t to be treated as human beings and not prospects. So write an ad that is personal and you'll find that you'll have a lot more conversions from it.

The th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ird key is the call to action. So many people write decent ads and then finally when they get to the end of the ad, nothing. They just leave the prospect h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nging. You MUST tell him what to do at this point. You've already pointed out the features and the benefits of your product or service. Now it's time to te

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll them that they have to take action TODAY. Explain to them that you don't know how long this product or service will be available and that if they don't

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ct today, it may be gone tomorrow. If people fear that they're going to lose out on something, they are more likely to take that action.

Writing a killer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ad is not rocket science and you don't need a PhD in English to do it either. Simply write an interesting subject, be personal and have your prospect take

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ction when all is said and done. Yes, the rest of the ad is important such as benefits, features, guarantees, testimonials and so on. But if you don't have

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

these 3 key things, you might as well chuck your ad in the trash, because that's where it's going to end up eventually.

To YOUR Success,

Steven Wagenhei

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are three simple things that you can do to combat time leaching activities.

Empowerment exists when employees have the authority to make decisions and take appropriate actions without first seeking approval from others. Empowerment allows frontline service staff to act quickly for their customers, improving customer satisfaction and boosting staff morale.

You've probly seen them before, their popping up all over the place, in grocery stores, supermarkets, and pretty much anywhere you'll find people. In this article I'll try to give my best introduction to what a kiosk is, how it can be used and the various applications you'll see them in.

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