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1.Thou shall create audio products as the fastest way to come out with a product.

Forget about e-books. They take to long to create especially if you’re a slooooow typist. You can create an audio product in a day instead of weeks or months with an e-book.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

If you must create an e-book, do the audio first and have someone transcribe the audio into a word file. You than clean it up and add some chapter heads and an index and Bam! You have an instant e-book

2.Thou shall use a headset microphone for your recordin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s.

I find that using a headset mic is a lot more versatile than a standard microphone. A headset mic gives you the freedom to move your head around and you don’t feel restricted as far as being positioned in front of a table top mic.

3.Thou shall not be af

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

raid to record your voice.

Many people hate the way they sound on tape (me included) and feel that they cannot put together a “Professional” product. The first time you hear yourself on tape you are just going to die. It takes practice to actually speak pro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

erly. You get struck by the dreaded Uh and Um syndrome and the monotone voice virus but take heart …you can do this. Slow down and concentrate on what you’re saying and interject some emphasis and pitch changes to your voice. Bottom line…add some personality

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.

I’ll admit I’m no professional speaker myself… It takes practice and you will get better.

Here are a couple books you might want to check out: The Quick and Easy Way to Effective Speaking by Dale Carnegie Secrets of Successful Speakers: How You Can Mot

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

vate, Captivate, and Persuade by Lilly Walters

4.Thou shall add intro and outro music to your audios

If you really want to add a professional polish to your products you must add the intro and outro music. You know that cool music you hear at the beginning

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of the audio just before someone starts the introduction.

You could give this site a try: frontandbackmusic.com for some demos.

5.Thou shall use different formats for your audio info product

A couple of ways to create an audio product is to interview som

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

one over the phone and record it or just do a straight forward gab session on your own. To keep it simple when I’m recording on my own, I write down some bullet points to use as memory joggers to keep me on track during the recording sessions. Also, when us

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing the computer software it allows you to pause so you can get your thoughts together and then just restart the recording process without a skip.

6.Thou shall use different listening formats for your audio product.

When distributing your audios you have d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fferent formats to choose from. You can use .wav, .mp3, .ram files. Wave files take up the most space and are megabyte hogs. Mp3 and ram (real player files) take up the least amount of space and are good for streaming audio on the web. If you are distributin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your audio on CD it is best to use wav. That way you will be able to listen to them in any CD player. Here is a little warning when recording your audio projects. Be aware of the space you have on your hard drive. A two hour recording session will take up t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o 1.3 gigabytes of space in wav. I like to record and edit in smaller intervals and burn them to a CD-RW just to get them off my hard drive.

7.Thou shall use cheap resources for your audio.

I get all my bubble pack shippers and CD cases off of Ebay. They h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve some great deals. I get my CD’s duplicated at Diskfaktory.com because they can run small quantities of 50. I wouldn’t get any more made until you know you have a winner.

8.Thou shall have fun when creating your audio products

I have to say I really enjo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y the creation process and it’s really neat when you go to record a product and can play it back and listen to it on the fly. You get a sense that this thing is really coming together. And when you add the music you really get a sense of satisfaction. Creati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g audio is really instant gratification when it comes to creating info products. I love it…

As of this writing, I’m working with my wife on a product and I’m interviewing her and we are having a blast. She makes mistakes and I make them and we just sit ther

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e and laugh. My wife has the UH and UM syndrome so we are trying to get cured of that… But the point is that we are having a good time.

Quick Tip: I use a splitter to add two microphones to my computer. You need to raise the volume to get it normalized.

9.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hou shall build a audio information empire

If you really want to get a jump start in the information product business this is the easiest and funniest way to do it. As fast as you can record and edit these things the faster you can crank them out and start

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

making some money. Also audio CD and tapes have a higher perceived value and you can get more for them then by just selling an e-book.

10.Thou shall learn what software to use for your audios.

Software can be expensive. Many of the gurus recommend Sounforg

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

but I prefer a program from Cakewalk called Plasma. This software is half the price of Soundforge and is very versatile.

Well there you have it. Some good tips to get you started on building your audio empire.

Happy Recording,

John Kiel

(c)2005 John Kie

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Selling can be described as both an art and a science. Here’s are a few tips that may help, either way.

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