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Just because you want to get your printed pens into the hands of future clients doesn’t mean you are limited to offering them in buckets at your office

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, as freebies at conventions or via direct mailings. There are plenty of unconventional ways to pass out printed pens.

Holiday Gifts
Consider a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pecial printed pen production a few months before a less-known holiday. Send a printed pen to the company’s secretary instead of the president for Secr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

etaries Day. How about sending a special printed pen to say “thank you” to former customers for January 11 Thank You Day?

Send a “lovely” pen to a dir

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ct mailing list in the first week of February to ensure delivery by Valentine’s Day.

There’s National Nametag Day on March 11 so encourage your printe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d pen recipients to use your pen to write any name they like on a nametag and wear it all day.

Ask your future clients to help celebrate Write an Old

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

riend Day on April 27 with your printed pen.

National Columnists Day begs for your former clients to receive a promotional printed pen from you to enc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ourage them to send a letter to their favorite (or least favorite) columnist.

How about a Christmas gift in July? An end of summer writing stick promo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion at the end of summer? What about a back to school gift for teachers and school administrators in September?

October offers another unique holiday

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for gift giving. In addition to a highlighter Halloween gift, you could send a printed pen with a poetic advertisement to commemorate National Poetry D

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y on October 9. Poetry Day is quickly followed by National Author’s Day on November 1.

Everyone sends or gives out gifts for Christmas, so avoid this

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

unless you can afford to spend a bit more than your competitors to stand out.

Tradeshow Gimmicks and Gifts
Before the tradeshow, send a printed p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n announcing your new products or service to attendees and industry top dogs. They’ll come looking for you if you excite them beforehand. Offer to trad

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e the cheap printed pen you send a month before the show for a better gift if they come see you. Have other printed promotional items on hand for these

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

upgrades at the show.

Take your own pen to visit other business booths. Leave one with them. If they won’t come to you, go to them.

Offer different g

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ifts to different types of clients or for entice visitors to leave more information with you for a better gift. Consider that a retail customer may buy

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

one and tell five while a corporate customer may buy fifty and tell none. While both customers are important, the corporate client certainly raises you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r bottom line quicker. Consider rewarding them with a more expensive printed pen or even a printed pen set.

Create an eye catching tradeshow booth wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bright colors and give away highlighter printed pens instead of the traditional ballpoint pen. This is doubly effective if you can create a themed boo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

th using the words “light up”, “bright”, “illuminate” or another adjective that fits not only your product or service but your highlighter printed pens

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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