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Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various clich?d sound effects. Fortunately, audio has now become a lot more sophisticated and ne

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

w techniques that allow audio to be streamed have made it possible to use your own voice as a highly effective marketing tool.

Most visitors to your website will have computers with audio capabilities. Using your own

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

voice, you can deepen the impact of your sales message and develop a stronger connection with your visitors. Many websites using streaming audio to promote and sell services claim that audio increases their conversio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

by as much as 300%!

Why is audio such an effective marketing tool? It’s simple really. It’s a well-known fact in consumer psychology that the more senses you engage, the easier it is to communicate a message and mot

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ivate a sale. Senses evoke emotion and emotions are memorable. When it comes to surfing the Internet, the sense of hearing is far more powerful than the sense of sight. Internet surfers remember only 20% of what they

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

read, but remember an amazing 70% of what they hear. Visitors respond to your voice in way that cannot be achieved with words alone, no matter how great your copy is. Audio’s power comes from its ability to reinforce

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your message by engaging your visitor’s most powerful senses.

Listed below are some of the most powerful ways to use streaming audio on your website:

Introductions: Use streaming audio to introduce yourself, your web

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ite and some of your key products or services to your visitors. Doing this removes some of the anonymity of the web experience and helps develop trust between your and your prospect.

Testimonials: It’s a proven fact t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hat testimonials that include a photograph appear more credible to visitors that those with text only. Testimonials that include text, a photo AND an audio note are the next best thing to having satisfied customers ca

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l your visitors and tell them personally how great your products are!

Assurances: Placing audio notes at important points in your website, such as order forms, or payment links, is an excellent way to reassure visitor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s about common concerns. Streaming audio can be use to explain the payment process, security issues, merchant account details and any other concerns visitors may have relating to your website.

Instructions: Streaming

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

audio buttons allow you to quickly provide instructions to visitors. A great example of this can be found at http://www.ezinearticles.com. An audio note that explains exactly what you must do to make a successful su

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mission supports each step of the article submission process!

Tips: Over 80% of web surfers will click on link offering a tip? Why? Because they know a tip is a short piece of useful information. Reading a tip is not

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

like reading an instruction manual. It’s a chance to gain some information quickly. Provide an audio tip on your site each day and you’ll find people just can’t get enough of pressing that play button!

Teleconferenc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s and Seminars : Streaming audio is a great way to provide your visitors with playback on seminars and teleconferences.

Thanks You’s: Create a streaming audio message to send in emails every time a client or prospect

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

buys your product or service. Acknowledging a purchase personally is a fantastic way to build up customer loyalty and boost repeat sales.

Finally, a brief word of caution! Audio is an effective tool when used respon

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ibly. Don’t hit your visitors with audio as soon as they arrive at your site. You never know where people are accessing from or what other sound may be running on their computers. I’ve read about visitors being real

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ly annoyed by audio that played without invitation because they were listening to CD’s or were sitting in their workplace. It’s important that visitors have control over the audio. A simple invitation to click is all

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t takes. You’ll be surprised at how many people are driven by curiosity and will feel compelled to click the play button. Also take time to prepare your message well. Try to animate your voice and inject some personal

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ity into your message by being conversational rather than formal. Most important of all, be confident and be yourself!

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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