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When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound. Fortunately, if you follow the Ten Commandments you ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n get people to stay at your website longer, inquire about your product or service more often, and even buy more of what you are selling. Doesn’t that sound good?

So without further ado, here are the Ten Commandments you must follow when placing audio on your website.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ommandment #1

Don’t set your audio to play automatically when people arrive at your website. Your visitors all have different computers with different speakers, some have the volume turned all the way up, some are already listening to music, some don’t even have speaker

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to begin with. If you start playing your audio automatically you risk losing potential customers. It’s much easer to leave a website or hit the back button then it is to search around for how to turn off your audio. One exception to this Commandment is the use of pop-up

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

windows. Pop-up windows can be closed by the visitor yet they still leave them at your website. The same goes for exit pop-ups, these windows can be very effective at grabbing the visitors attention, although some people may not like it, it has proven to be very success

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ul in some uses.

Commandment #2

Sounding like a Pro! You must have professional sounding audio on your site. Anything else will make you look like an amateur. If you are showcasing your own poetry, or telling a personal story, or marketing yourself, then you should use

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your own voice. But, if you are trying to sell something and your voice doesn’t quite cut it, then have a professional voiceover person record your audio. It will make all the difference. You can find a list of affordable voiceover professionals at

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

="http://www.web-audio-reviews.com/voiceover.htm">www.web-audio-reviews.com/voiceover.htm

Commandment #3

When using audio to sell or promote, keep it short! Long audio messages have their place online and rarely are they on the main page of a website. Keep your mes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ages short, concise, to the point, and easy to follow. This can make all the difference in your audio message. Try to keep your promotional audio message around 30 to 90 seconds. Commercials are only 30 seconds and get their point across very well, follow their lead and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o the same thing.

Commandment #4

Be prepared! If you or someone else is recording your audio then write out a script. Write out a complete word for word script, practice it out loud and change it as necessary. If you just “wing it” then it will sound like it. Have othe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s listen and critique your script before you record it. Fine tune your script by removing unnecessary wording, trimming down the overall length, and wording it for maximum impact.

Commandment #5

When recording your own audio, smile! It will come across in your voice. B

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ut remember, if you don’t sound like a pro even when you smile, then get one!

Commandment #6

Don’t overload your site with audio. If you have too many audio buttons to choose from most people will choose none. Whereas when you only have a few audio buttons on your webs

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

te it will encourage people to listen to your audio message. A single audio button done right is usually enough to get your point.

Commandment #7

Use music! Using music in addition to your voice will make your audio sound 100 times more professional and engaging. Add s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me easy listening intro music that fits the theme of your site, even sound effects if done right can make a tremendous difference in the way your message sounds. Remember to use music that is royalty free or music you have rights to use. Placing your favorite Beatles son

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g on your website could get you in trouble. You can find several royalty free music resources here. www.web-audio-reviews.com/royalty-free-music.htm

Commandment #8

Have a point! This ma

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sound obvious, but many people place audio on their website just because they can and for no other reason. No one cares about how fancy your audio is if it doesn’t have much of a point to it. Have a purpose and reason for using audio.

Commandment #9

Tell people to lis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en to your audio! Just having an audio button on your website isn’t good enough. You need to tell people what they will hear, what it’s about, how long it is, and where to click to listen. Don’t assume people will figure it out on their own, people need to be told what t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o do online, and the same goes for telling them to listen to your audio. Also, by telling visitors the length of your message they won’t be afraid to listen to it because they will know how long it is. Research has shown that sometimes people will not listen to an audio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

essage in fear that it may be too long. If it is a long message then tell your visitors so they will be prepared for an hour long audio message.

Commandment #10

Test your audio! Don’t just place audio on your website thinking it will increase sales. Test it out, get op

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nions from your visitors, friends, and family, and then do split testing. Find out if the sales are greater with your audio. If you don’t split test your site with different audio messages and without audio then you will never know if it’s helping or hurting your website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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