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The audio books era is already here. I keep hearing phrases like: Audio book rental,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

free audio books, audio book club, audio books on CD, online audio book rental servic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s etc.

Here are the next five frequently asked questions about audio books (and the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nswers of course):

6. What kinds of audio books do you recommend to listen to?

List

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n to audio books that you would read. Meaning, if you like thrillers, listen to thril

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ler audio books, if you are looking for children books, get children audio books etc.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Yet, I suggest you get to know more other successful audio books kinds such as lang

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

age tutorials and motivation audio books.

7. Are the old fashioned books going to di

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

appear?

I don’t think so. In fact, I still prefer reading books before I’m going to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sleep. The experience is a different one, and some people still prefer the old books.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Yet, I believe that the reading habits of most of the world’s population will change

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n the next century thanks to audio books.

8. Can I find any book in an audio book fo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mat?

Unfortunately not any book could be found as an audio book. Yet, almost any new

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

book and any bestseller from the last century are getting published as an audio book

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Most of the old books could be found in the format of books on tape and the new one

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

as downloadable audio books and audio books on CD.

9. How can I listen to downloada

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

le audio books?

You could listen to downloadable audio books using a media player on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your desk top or your note book computer. However, most people use audio players lik

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

iPod to listen to downloadable audio books.

10. Where should I get my audio books?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

The best place to get audio books from would be one of the online audio book services

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So many companies sign up third party resellers and distributors and system integrators and OEMs without giving proper rigorous attention to the process that's required in order to define the selection criteria, find adequate channel partners, and actually go through a process of due diligence in order to screen them, select them, and bring them onboard. A well developed channel selection process, a reseller selection process, looks a lot like a very rigorous process for hiring and acquiring members of your senior management team or your key employees in sales and marketing.

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