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Flash Audio Benefits

Adding sound to your site can be more convenient and it can also provide a more personal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

touch. But why flash audio and not other sound formats?

• It works well with the most popular media players, w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hich most of your site visitors will readily have. In instances where downloading is necessary, your users can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

asily get a player that is easy to find and is free to install.

• Flash audio is user-friendly and compatible

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with most browsers.

• It is compatible with most music types and can play different sounds on different links.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

• Flash audio has the highest installed base of all media players, arguably installed in 98% of all computers.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

•It's got very modest hardware requirements.

Flash Audio Do's and Don'ts

Studies show that you have about 3

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

seconds to really capture the attention of a site visitor, and in about 3 minutes, he or she will decide if yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ur site is good or not. As such, do NOT forget that the aim of flash audio on your site is to make people STAY.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Do's...

• Do make flash audio a matter of choice. Provide a button where a site visitor can choose to listen

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to your flash audio or not.

• If you think that it's best to have flash audio automatically start when your si

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

te is accessed, do ensure that your flash audio is easy to turn off. First time site visitors may like hearing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t but at a certain point it may get annoying and you do want them to come back right? As such, make sure that a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n easily accessible on/off button is present.

• Do ensure that your flash audio is of good sound and content q

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ality. True, Macromedia Flash is great software so 'good sound' is almost always guaranteed but what if your fl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ash audio is a 'narrative' where somebody is 'talking' or relating something? In this regard, it is important t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

at the context of the flash audio is professionally done so as not to annoy the site visitor.

Don’ts...

• Not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

everybody has a fast Internet connection. Don't make your flash audio too long or too 'heavy' that it takes fo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ever to load. It's one sure way to make visitors leave your site.

• Don't put flash audio if the product or se

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rvice you are promoting really does not require one. (It's hard to think of paper supplies with audio isn't it?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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