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Having the right audio on your website can increase your sales, turn your stale newsletter into an exciting update, and help you communicate better with your market.

You can use audio in many ways: audio updates, sales letter mes

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sages, welcome to my webpage, special promotions, affiliate updates, audio testimonials, audio newsletters or tips, audio ebook excerpts or dozens of other uses.

Using audio on your website doesn't have to be difficult or costly,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

but...

Its still a mystery to many...

How do you record your audio?

How do you get the audio into a file to present to the user?

How do you upload the audio to your server?

What audio player can you use to present the audio t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o your visitors?

How can you do all of this without being an expert or spending a fortune?

Truth be told, anyone can create their own audio updates, newsletters, messages for sales pages, even audio excerpts of products or inter

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

iews for less than $60 using these steps.

No $30/month audio service, no $200 fancy audio package, just 6 simple steps and less than $60 investment and you are free to do as much with audio as you want in the weeks and months to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ome.

6 STEPS TO AUDIO ON YOUR WEBSITE FOR $60 OR UNDER

Step 1. Purchase a decent quality headset or lavalier microphone. I use both for my audio - at times I use a headset that plugs directly into the USB port of my computer,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a Panasonic KX-TCA92 to be more specific. You can pick them up for $20 from Amazon, perhaps even less expensive elsewhere. Or, you can purchase a basic lavalier (clip-on) mic from your local audio electronics store for under $20.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Step 2. Audio Recorder/Editor. In order to record your audio and perform some basic editing functions you have a couple of no-cost options. You can use the built-in audio recorder that comes with Windows or you can download a no

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

-charge copy of Audacity from http://audacity.sourceforge.net either one will work.

You will find the windows application by going to your Start menu and selecting All Programs -->Accessories--->Entertainment where you should see

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

something called "Sound Recorder". With older versions of Windows it may be called something else, so consult your Windows help to find out what it is called.

With your microphone headset or lavalier mic plugged into your comput

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r, Windows should recognize it as a new Microphone input device. Now, you can open your Windows "Sound Recorder" and configure it to recognize the new input device - your microphone. Within the sound recorder you want to select "

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Edit --->Audio Properties" where you will find a drop down list called "Sound Recording" - you want to select your Panasonic Microphone.

Step 3. Record your audio. Using the Windows Recorder, or other audio editing software, rec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rd your audio and save it as a .wav file. If you are using audio editing software that allows you to save it as an .mp3 format, do so.

Step 4. Convert your audio to mp3. If you already have your audio saved as an .mp3 file, ski

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

p this step. If your audio is in .wav format, you will need to convert it to an mp3. You can use this no-charge one here: http://www.softforall.com/mp3naudoi/RippersEncoders/River_Past_Wave_MP301090077.htm

Step 5. Upload audio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o your website. Once you have your .mp3 file, you will need to upload this using your FTP program or Web Hosting File Upload Utility that comes with the control panel of most web hosting accounts to get your file to a directory on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your web server.

Step 6. Audio Player. To make your audio look great on your web page you need an audio player. For example, over at http://www.highertrustmarketing.com I use an audio player to allow my users to start and stop

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the audio, tell how long the message is, etc... Believe it or not, adding a fancy player like this to your webpage is dead simple - the player and encoding software I use is simple to use and is available here: http://www.highert

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ustmarketing.com/audiorazer/ for less than $40.

Following the instructions with Audio Razer, you will have professional quality audio and an audio player at your disposal to use any way you want.

You could post unlimited audio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

updates, audio newsletters, audio promotions or sales messages, audio testimonials, audio affiliate updates, audio tips or ebook excerpts or just about anything else you can think of.

Avoid paying $300 or more in audio service fe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s or hundreds of dollars in expensive software, you now have everything you need with these 6-steps and $60 or less to use unlimited audio as part of your product development and online marketing toolset.

Copyright 2006 Jeff Smit

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Interviews are the moment of truth when you find out if you have got a job, - or not! You’ll know yourself after an interview. No one needs to tell you that answer! However, it’s a nerve racking time waiting.

Selling retail products online or offline can be a great business, however, when it comes to finding genuine wholesale supplier lists you have to become aware of the many scammers on the internet waiting for unsuspecting buyers.

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