E-Folder - Internet and Businesses Online

1. Add Audio to Your Squeeze Pages

Squeeze pages, (or email capture pages) are entry pages to your web site designed specifically to c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

apture your visitors email addresses. It has been proven that people may need to visit a web site up to seven times before they feel comforta

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ble enough to buy something. By capturing their email address you can send them a series of emails with useful information which will make th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

em want to visit your site again and again.

By adding and audio button to your squeeze page the opt-in rate could be increased to up to 60%.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

If you use squeeze pages try this out for your self. If you are not using squeeze pages - you should be.

2. Add Audio to Your Guarantees

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

If you have a guarantee on your sales page, adding an audio button along side will build the visitor's confidence and make their buying

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

decision a lot easier. Hearing some one say that they will refund your money if you are not completely satisfied will be more believable than

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

just reading it.

3. Put Audio Testimonials on Your Web Site

Another way to build credibility to to get your clients or customers to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

record and audio testimonial. Either get them to record a testimonial on their PC and email it to you or if you use a service like AudioGener

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ator your clients/customers can dial a free phone number and record their testimonials over the telephone.

As with the guarantees and audio t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

stimonial is far more believable than a written one which could easily be made up.

4. Record Interviews and Tele-seminars

A great way

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to increase your credibility and give yourself expert status is to record a tele-seminar or interview with an expert in your field. This rec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ording you could sell or give away to your visitors or your subscribers.

5. Create Audio Products on CD

Putting audio products on CD

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gives them more perceived value. If you sell the audios that you have created as downloadable mp3s they will not have as much perceived value

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as if you sold them on a CD with nice packaging. To add even more value you can include a transcript of the audio on the CD.

6. Create P

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

odcasts

Podcasts are downloadable mp3 audio files which are normally given away but can be sold as well. Podcasts can be promoted using

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

RSS technology in much the same way as with blogs. People will come back to your web site to listen to your latest podcast and the content c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an encourage then to buy your products.

7. Produce Your Own Internet Radio Show

Finally to give yourself real expert status and credi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bility why not start your own online radio show specialising in your field. You could interview experts, record case studies and even conduct

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

phone-ins

I hope this has given you some more ideas on how to use audio in increase your web site profits. The Internet is no longer silent

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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