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E-Folder - General Hints On Advertising
In advertising, the psychological effects are of greater importance than the physiological ones – i.e. as the “psychological” has the power to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
affect the mind generally, the latter, with the impact on the visual, is being merely registered by the eyes and absorbed as “pictorial effects
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
. These should first and foremost pertain exclusively to the item advertised and not, as sometimes is the case, have nothing or very little to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
o with, and can therefore be “ a dead loss”, in the effect it is supposed to have. Not to mention, that too many “diverse” pictures detract fro
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
the very name of the products advertised. The importance of the psychological effect should be stressed, by not only presenting the whole adve
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tisement in “good taste”, but by making it attractive or appealing, which is something everyone responds to.
It should contain nothing that “d
It should contain nothing that “d
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
istracts” through visual images that put the actual item advertised (and its name) into the background, resulting in a “weaker” impact on the v
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ewer. It should also contain something about its value, its general assets and, if it is of well known long standing – its emphasis on traditio
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
included. “Obviously overdone” emphasis on its effective result (as applicable to some – and mostly aimed at usage for women) – often can have
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the opposite effect, as every woman is not only reacting to the promise of beauty, but also the quality and health of the product.
It is also
It is also
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
orth noting that “beauty” in an advertisement is more appealing to both sexes then the stressing of mechanical performance etc. The simulated s
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
peed, in harmony with the right background of a sleek automobile, for instance, has more power of “attraction” than the stress on its mechanica
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
performance or assembly and composition, which is only for some mechanically minded men.
Products for every day needs are the hardest to succ
Products for every day needs are the hardest to succ
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ssfully advertise – so it seems! How about an attractive or appealing sales person holding the product and simply but skilfully stating its mer
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ts and advantages, the focus being on the item in the hand and its name, rather then a story telling picture behind a distracting background, b
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
th of which detract from the total effects of the item, which can lead to: “by the time advertisement ends and all its contents have been taken
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
notice off”, the name of the product has gone by almost, unnoticed. With spoken words, it should also be taken into consideration, which class
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
of people – if not all – the product for sale is aimed at. The more expensive and luxurious the product, the “higher” or more “educated” should
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
be the accompanying comments, and simpler common place expression for ordinary, everyday items aimed for general consumption to the general pub
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ic.
In all advertising, as all its advertised items – one motto stands with best results for effect and continuity: HONESTY IS THE BEST POLICY
In all advertising, as all its advertised items – one motto stands with best results for effect and continuity: HONESTY IS THE BEST POLICY
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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