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Let’s assume that you are one of the millions of family-run businesses that form the very core of the typical local Yellow Page directory. Say you’re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the area plumber, auto repair shop, electrician, insurance agent, or restaurant owner. You have a YP ad because it seemed like the right thing to do w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hen you opened up a few years back. Your YP rep helped draw up the ad and it looks pretty good. It has a picture of your shop, which he took with his

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

igital camera. There’s a nice map and you even opted for some color too. The headline is the business name and you’ve also increased the size a few ti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mes. So, how is it working? Are you excited about the results? What about that ROI?

Before I go on, let me tell you a bit about myself. I was a Yello

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Page consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Page ads for the past three decades. So I have experience in creating ads and have advised almost 7000 companies on how to put together the most effec

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ive ones. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in essential

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s areas like the headline, artwork, body text, placement, book, or heading. So, whether you have an ad or are thinking about placing one, please read

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on.

The ROI or “return-on-investment” is crucial to all advertising. You work hard for a living and have tried to put together the best business pos

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sible. Making sure that the YP ad is working hard for you is the job of the rep. He or she should have placed all the essential elements into the ad s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o that you get the greatest return possible. Unfortunately, there is no rule of thumb, but you should be making a decent profit off the ad. Just how m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ch is determined by many factors, including the content, position, size, and category or heading.

All or just some of these parts, with just a subtle

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

change, could make all the difference. But you are no marketing expert, so where do you turn for advice? The YP rep? Well they are paid to be helpful

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

but they are on commission and paid based on the amount you spend. So, will they ever tell you to spend less? Hardly. No, you should try someone with

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

no vested interest in the amount you actually pay for your ads. Knowing that, I wrote a book designed just for people like you. It tells you all you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eed to know about the industry and how to create and effective ads with a terrific ROI.

Am I being sneaky by writing this article, just to sell my bo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ok? Yes and no. I was a salesman for 25 years but since then I have posted over 60 articles about the Yellow Pages which you could read for free. But

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y book tells a lot more in an easier format. I guarantee, for the small business that advertises in the Yellow Pages, it’s the best twenty bucks you’l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l ever spend. And that’s why it’s an amazon.com best seller. But you just go to www.poweradbook.com and see for yourself. Now that’s a real ROI story

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The most common form of business security is the alarm system. Nowadays, business security technology can make your business extremely secure and provide the peace of mind. Both wired and wireless alarm systems are available in the market.

Industrial devices such as ultrasound cleaners use high frequency sound waves to create bubbles within a bath, which expand and collapse rapidly. In industrial terms, this is generally known as cavitation technique that creates a scrubbing action on the immersed parts for loosening and removal of dirt, scale, and other impurities.

Three-ring Binders are the most frequently used binders. They became an immensely popular, very dependable workplace accessory used extensively for personal, sales, school, and business organizations since the first loose leaf patent was filed in 1854. However, the actual Three-ring Binders came about 20 years after the initial invention. Ever since they have been improving.

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