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I was an insider that learned the industry first-hand and discovered what the Yellow Pages was all about. It’s actually about a small pamphlet that began with a few name

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s in Wyoming in the 1880’s and then became a household standard. It’s about a media that most people still turn to when they have a need. It’s about how even the smalles

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t business can compete with the largest guy on the block. But wait a moment. First let me tell you who I am and why you should listen to me.

I was a YP rep and consulta

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nt for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decad

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading.

So I’ve been c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

onsulting for a very long time. I’m now semi-retired and not afraid to share some of my secrets with you. They are basic but not always obvious. Here are a few, in no pa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ticular order:

Ad size and position has nothing to do with the ethics or honesty of a company. The biggest crooks can have the largest ad, and vise versa.<

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

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Not all businesses pay the same for the same size ad. There are many specials and deals out there, if you know how to get them.

The Yellow Page

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s is no longer printed on yellow paper. These use yellow ink on white paper so that they can sell full-color ads.

There’s no guarantee that everyone will ge

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t the book at home. They use contract labor for delivery and they are not always reliable. But still, most households do.

There are tons of detailed demogra

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

phic studies for almost every industry available for free, if you just ask your local YP rep.

There are very simple and free tracking devices you can use to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

measure the effectiveness of your YP ads.

There is almost no limit to the number of ads a business can run in their attempt to dominate the book. They’re o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nly limited by money.

The majority of the time, the local phone company sponsored book gets most of the usage, even when there are dozens of competitors.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

No YP rep can guarantee you’ll get a single call, regardless of the testimonials of other advertisers.

Finally, there are a few free ways to get t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he most bang for your buck and kill the competition, but your rep won’t tell you them.

Why? Because it won’t make them any money, if they’re free. Commissione

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d reps only get paid more if they increase their base; that means making you spend more. So what is their incentive? They have none. But you can learn the other great se

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

crets by purchasing a best-selling book on the Yellow Pages by a real expert; ME! That’s right, although I write articles online, I also wrote the story of my years as a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rep and 10 chapters on creating more effective YP ads. I personally promise it will be the best $18.95 you’ll EVER invest in your business. Just visit: ww.poweradbook.c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

om to learn more about the amazing world of YP advertising. The secret is out; Yellow Page ads do work and can work even better after reading this book. I guarantee it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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