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I read once that writers need refer to just four lines of rhyme to ensure their articles, manuals, today even eBay listings, provide all the information the reade

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r needs to know about a particular subject. I follow those four lines in whatever I write, especially eBay listings.

Those words come from a poem (after The Ele

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

phant’s Child) by Rudyard Kipling and they go like this:

I keep six honest serving-men;

(They taught me all I knew);

Their names are What and Why and When;

An

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d How and Where and Who.

All that matters for our purposes are six words: WHAT, WHY, WHEN, HOW, WHERE, WHO.

It’s important to remember the poem also, to recite

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

it each time you list something on eBay, every time you write a report or guide on eBay or follow techniques mentioned elsewhere in this newsletter about marketin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g outside of eBay.

Those words are important to most items listed on eBay, where potential bidders want to know (for example) WHAT is the product, WHY is it for

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sale, WHEN was it created, HOW old is it, WHERE did it originate from, WHO will benefit from it?

Those are quick examples, in practice you’ll probably use the sa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

me word several times in some listings and not at all in others.

Let me show how I might use those six words to describe an old postcard. I won’t tell you what

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the card depicts, how old it is, you can guess for yourself from my worked example below.

-----------------------------

WHAT: Multiview Postcard. Dogs. Adver

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tisement for RSPCA. Real Photograph.

WHY: Belonging to a client.

WHEN: Postally Used 1906.

HOW: Used to raise funds for a new shelter in (Location).

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

WHERE: Shelter in London. Posted from London to New York

WHO: The postcard was sent by a member of the RSPCA in London to a friend in the USA. Published

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

by the RSPCA, photographer (Name).

------------------------------

Okay, it’s rough, and I’d have to be pretty sure potential profits from the postcard concerned

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are worth the time spent creating such a detailed description. I would not use the format for cheapie postcards, or common-a-garden types such as park scenes, l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ittle-known artists, and other generally low price cards. But I would use the technique for postcard types I’ve researched on eBay and found to fetch regular hig

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h finishing prices.

I would also use the technique for one-off prints and vintage newspapers, illustrated books, rare antiques and collectibles.

When I have the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

information, such as above, I would merge it all into my description, like this:

-------------------------------

Multiview postcard, real photographic, photogr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aphed by (Name), published by (Name) depicting various breeds of dog and used as an advertisement by the RSPCA to raise funds for a new shelter in (Location), Lon

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

don. (As I continue writing my description I would delete the information already used from my template to avoid duplication). The postcard is being sold on beha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lf of a family selling the collection of a deceased relative and there are many more similar postcards being listed in the coming weeks (neat touch, keeps people

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

returning to your listings). The postcard was postally used in 1906 from London to New York by a member of the London branch of the RSPCA to a friend in New York.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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