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Here's a fact: The difference between highly successful businesses on the Internet is in the important factor of customer follow up.

Because it's been proven t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat it's many times easier to sell to your existing customers again and again, instead of going out there and finding new prospects and trying to convince them to buy from you f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r the first time.

So let me ask you a question: After you have spent a lot of money and energy to finally gain a prospect's trust and get them to order your product, what do YO

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

do?

Do you forget about them and go for getting new prospects and continue trying hard to sell to them?

If you do this, let me be frank with you: You are losing over 80% of y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur profits.

So here are 3 powerful techniques to help you avoid losing so much potential profits by easily following up with your past customers...

Technique #1: Autom

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ted Follow Up Emails

This is the best and fastest way to follow up with your customers, build a strong relationship with them, and sell more and more of your products

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o them automatically.

You can simply use a powerful autoresponder solution and put all your followup email messages on autopilot, so that the software keeps sending them your m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ssages week after week, month after month, completely automatically and without you lifting a finger.

Sending email is free and fast. That's why email marketing is one of the h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ttest Internet marketing strategies these days that all successful Internet businesses use.

Technique #2: Customer Follow Up with A Newsletter

A newsletter is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

one of the best ways to keep in touch with your customers and create an on-going relationship with them.

Your newsletter will be a more effective follow up strategy than just k

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ep sending your customers promotional, sales letter like emails, because you first pre-sell to them by giving them helpful information.

Then after you have gained their trust a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd respect, you will let them know about your products and it's obvious that they will listen with a much more open-to-buy mindset.

Also creating your own newsletter is very ea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y. You just need to create a template for your newsletter or use ready-made fr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e newsletter templates easily.

Technique #3: Snail Mail Customer Follow Up

Even though there's email and it's much faster, easier, and cheaper to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

send your messages to your customers via email, snail mail is still an effective medium.

And these days with the huge amount of spam that people receive, the odds that your ema

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l gets neglected is much higher than your snail mail letter. Also sending your customers a professional letter will make you stand above the crowd between your other competition

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

Final Thoughts

Today you learned 3 powerful customer follow up strategies that will easily help you at least triple your profits.

Also it will make you loo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

unique and stand above the crowd because your competition don't know how to use a powerful followup strategy. So your customer will see you are the most professional business o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t there.

Here's a helpful article to help you more on how to create your own powerful

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

customer follow up system easily. You will learn effective tips to put it all on autopilot to save time.

To your customer follow up success,

Ladan Lashkar

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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