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Today's successful organizations are the ones which carry on open and honest commun

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ications with their employees. If employees know and understand the mission, they w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ll help communicate it to customers.

Here are some employee communication methods

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd the pros and cons of each. As in marketing communications, a multi-media approac

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

h will be most effective when delivering honest and open communication.

Meeting

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and Discussion Groups

Pros – Effective. Allow immediate response and feedback

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Allow Q&A. Delivers message that management cares and wants open communication. Al

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

so, one of employees’ top preferred methods.

Cons – Consistency at risk with many

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ifferent group leaders involved. Hard to evaluate. Can get out-of-hand and become c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

unter-productive. Management time required.

Newsletters

Pros – Consistent,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

controlled message. Big picture message can be combined with local messages, allowi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng you to tailor to location, audience. Relatively inexpensive. Timely.

Cons – Not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a society of readers. Impersonal.

Television

Pros – Consistency, control,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

imeliness. Chosen spokesperson speaks directly to audience. We are a TV society, so

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

people relate well to this method. Live interaction through teleconferencing provi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es some of the benefits of face-to-face meetings.

Cons – Distribution. Cost. Time

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

equired on the part of the spokesperson.

Audio Tapes/CDs

Pros – Consistenc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y, control, timeliness. Chosen spokesperson speaks directly to audience. Relatively

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

low cost. Ease of use (most people have access to cassette/CD players at home, work

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or in the car.)

Cons – Distribution. Time required on the part of the spokesperson

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It seems that every time you turn around some organization is raising money for this group or that special needs cause. The great thing is -- you can find a wealth of useful ideas by checking them out. This article will look at some ideas you can consider for your next fundraising program.

Orthopedic manufacturing as well as many other manufacturers can benefit from the talents of local technical school students, and give them good experiences in industry. Manufacturers can gain the benefits from internships offered to local technical high school students and students can gain valuable insights into future careers in manufacturing.

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