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Effective communication in the workplace requires thought, planning, and a good dose of people savvy. Whether you’re delivering a dice

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y performance evaluation, addressing a peer, or asking the boss for a much-deserved promotion, you can improve your odds of being heard

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

by using the following strategies and techniques:

Prepare, prepare, prepare. If you’ve got a specific message to deliver,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

practice what you’ll say and how you’ll say it. Envision the recipient’s response. How will the conversation flow? Consider as many

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

possible scenarios as are reasonable. Be ready to handle whatever comes your way.

Find an appropriate place to talk. If the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

conversation is private in nature, don’t bring it up in front of others. Plan ahead to assure an appropriate setting is available.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Listen before you speak. Many times, the most effective way to get your point across is to let the other person talk first. Y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou can get things rolling by asking his opinion or perspective on the situation. Then just sit back and listen. What better way to un

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

derstand how the other person feels and what he thinks… and then to frame your message accordingly?

Empathize. Try to see th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ings from the other person’s point of view. You can and should work on this even before starting the conversation.

Start wit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

something positive. If you begin the conversation on a genuinely positive note, you will help set your listener at ease. He’ll be le

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss defensive and better able to hear what follows.

Use appropriate language. Don’t talk down to people by overly simplifying

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

language. Likewise, don’t try to wow the other person with your working knowledge of obscure words or needlessly technical terminolog

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Be kind. Be aware of your tone of voice. You can deliver even the most negative feedback without figuratively beating up

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the recipient.

Be clear. The other party shouldn’t have to work at figuring out what you’re trying to say.

Be con

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cise. Get to the point, then move on. Most people have a whole lot of other work to attend to and are eager to get back to their ‘to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o’ lists. Don’t waste their time or yours by dancing around the issue.

Be direct. Communication shouldn’t be a game of ‘20 Q

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uestions.’ Say what you mean. Chances are, the other person will appreciate your straightforward approach.

In the words

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of Lee Iacocca, “You can have brilliant ideas but if you can’t get them across, they won’t get you anywhere.” Be strategic in your com

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the requirements of maintaining incorporated status is to hold meetings of the Board of Directors of the corporation and to keep meeting minutes. For many business owners this can be arduous task since they do not have the necessary skills or experience in preparing meeting meetings.

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