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I was talking to my client the other day, the president of a company who has extremely high mobile costs, sound familiar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

?

He discovered his staff were downloading large spreadsheets and trying to scroll through them on their Blackberry. No

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the best use of their time or my client's money!

How about you, what is happening with mobile devices in your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

/strong>company?

Are you being told a new information system is needed for your employee's mobile devices; blackberry's

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

palm pilots, whatever.

Ohhhhhhhh and each device type requires a separate approach and therefore more investment for e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ach.

You're already starting to hyper-ventilate and you've only just begun!

Commandeer Your Ship And Find The

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

idden Treasure You Already Own.

The fact is EXTENDING EXISTING applications to mobile devices can be mu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

h more cost effective AND valuable to your employees.

Hard to believe but true! The answer is under your nose and you h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ve already paid for it.

All those applications and systems you've already invested a lot of money in? Yes, those - more

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

value can usually be mined from what you ALREADY HAVE!

Oh and by the way, you don't need a separate approach for each

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

evice type. There is another, better way.

3 Easy Ways To Open the Pirates Dead Man's Chest of IT Treasures
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
ng>

There is information buried in your existing systems - get it out! Get data into the hands of people who
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
eally need it to make good business decisions AND to ultimately make YOUR company more money.

The user
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
interface - how you do it is critical. You want your people to act on to-the-minute flow of data, not download
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
preadsheets which can be very costly, then spend valuable time maneuvering through it!
A good
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
obile application may access several data sources (i.e. those applications you've already paid for!) and summar
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
ze key data BEFORE passing it to the mobile device. This is a much more efficient user experience.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rong>Ask the question: What information do my mobile users need to ACT ON QUICKLY? This is the key data to begi
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
working with! And I almost guarantee that this data will be in one of your (already paid for) systems today.
<
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
trong>Go ahead, mobilize your business applications - use your Pirate's cunning to dig out that buried treasure!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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