E-Folder - Business

Anyone who has been in the concrete jungle for more than five minutes soon learns two lessons fast:

Many very impo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rtant decisions are made during informal meetings e.g. passage meetings, spur of the minute meetings, sudden meetings in of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fices or even the canteen etc.

Verbal bullies thrive during informal meetings.

Have you ever faced a sit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uation where you were trying to make your point during one of these informal discussions and a verbal bully constantly inte

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rrupted you? Usually it would have happened at a meeting of two or more people (verbal bullies love an audience). I am sure

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you have, most of us have been there. It is very frustrating and annoying, especially if the meeting ended without you hav

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing had a chance to make your point.

But there is hope. There is a way to deal with the verbal bully.

And remember: A for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mal meeting with weak chairperson soon turns into an informal meeting with the verbal bully ruling the roost and the chairp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

erson.

Here is a method of dealing with the interrupting bully effectively

Step 1

As t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he verbal bully interrupts, do not take your eyes off the person you are addressing and continue to address that person in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a calm voice. You must not make eye contact with the interrupting bully.

If Step 1 does not stop the bully, proceed to Ste

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

p 2.

Step 2

Simply raise the volume of your voice, making sure that you keep your eyes on the person you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are addressing. You must not make eye contact with the interrupting bully.

If Step 2 does not stop the bully, proceed to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Step 3.

Step 3

Keep your eye on the person you are addressing, raise your voice slightly, and raise your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hand in a stop sign indicating to the interrupting bully to stop speaking.

At this stage, most interrupting bullies will

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

keep quiet. However, if the bully continues to interrupt, proceed to Step 4.

Step 4

Stop speaking to the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

person you are addressing. Turn and face the interrupting bully face to face. Look the interrupting bully, directly in the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eyes, and say: "Would you mind keeping quiet until I finish?" This will silence almost all verbal bullies. When

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the verbal bully keeps quiet say "thank you" and continue to calmly make your point.

This strategy usually works

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Your self-respect will be intact and you will gain the respect of the group and perhaps even the verbal bully.

Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/46749/e-folder-Dealing-with-a-Verbal-Bully-During-an-Informal-Discussion.html">Dealing with a Verbal Bully During an Informal Discussion</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/46749/e-folder-Dealing-with-a-Verbal-Bully-During-an-Informal-Discussion.html]Dealing with a Verbal Bully During an Informal Discussion[/url]

Why do women buy magazines? What does attract them most? If you think about it, you’ll come to realize that magazine cover is an advertisement itself. Not only it brings up to your attention the main points and articles in the magazines, but it also tries to sell the product to you. Colors that are chosen for the magazine cover, the pictures of the beautiful women on it and striking comments about different issues women are mostly concerned about- all these are advertisement forms and techniques.

Meant to increase the economic security of employees, employee benefits are non-wage compensations in addition to normal wages or salaries. Employee benefits could be in the form of health and dental plans; retirement benefit plans; group-term life and long-term-care insurance plans, legal assistance plans, adoption assistance, relocation assistance, child care benefits and miscellaneous employee discounts. The miscellaneous discounts may cover movies and theme park tickets, hotels and resorts, etc.

Video games have come a long way, in fact light years since I played them back in the 70's and 80's, and so has the amount of aggressive, intuitive marketing behind this multi-billion dollar industry. But this article isn't about mind-numbing video games, in fact, if you're a business owner looking for a competitive edge, you going to want to read this. You're about to be educated by a video game console. Pac Man, Frogger and the Space Invaders have come a very long way.

Tags

Links

E-Folder - Dealing with a Verbal Bully During an Informal Discussion

Related Articles: