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Intercultural training has become of increasing importance in the past 10 years. Companies and organizations that are working on the international stage ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e starting to realise that working in or with foreign countries is not like working at home. Intercultural differences are causing obstacles to smooth, suc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cessful business relationships, dealings and ventures. People from managers, to sales personnel, to CEOs to HR staff are all now participating in intercult

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ral training to help them become better at the their jobs.

Many people often focus on the benefits intercultural training brings to individuals. What is f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

orgotten is how these individuals then go on to benefit the company or organization that they work in. It can be claimed that intercultural training brings

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

them four clear cut benefits.

1. Communication

Much of intercultural training is in essence about communicating with people clearly and avoiding misunder

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

standings. Intercultural training helps people appreciate how culture may impact communication with their colleagues or clients. With this appreciation the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y are then more able to ensure that was is being said is understood. This allows for teams to cooperative more effectively, managers to direct their collea

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ues more efficiently, sales personnel to be more attentive to their client’s concerns and staff generally to get a job done.

2. Productivity and Efficienc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y

Following on from communication, a staff base that is able to understand one another more is only ever good news. Intercultural training not only assist

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

people working better with each other through developing communication but also in other areas such as management, meetings styles, leadership, reward sch

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

emes, retention and recruitment. When it comes down to it, all help an organisation work better and therefore positively impacts productivity and proficien

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cy.

3. Competitive Advantage

A company with employees that are “on the ball” when it comes to intercultural skills is always going to have a competitive

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dvantage over their rivals. If company A and company B are both vying for business in China, which has the greater chance of success. Company A which has s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ent out a negotiation team that has done no homework about Chinese culture and etiquette. Or Company B whose negotiation team have undergone a day’s interc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ltural training and now appreciate the nuances of topics such as meeting, greeting, appreciating seniority, meeting etiquette, communication styles and neg

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

otiation tactics. The chances are Company B will win every time.

4. Long Term Benefits

The businesses that succeed in the future are the businesses that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can tap the limitless bounties of the global economy. However, in order to do so you need people with the right skills, experience, knowledge and understan

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing. Having employees that have attained a certain level of intercultural competence through training and on-the-ground experience provides access the afor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ementioned bounties. Employees that are flexible in manner and open in mind can approach the challenges of working in foreign environments much more easily

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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