E-Folder - Business

1. Use the elements of problem solving
• Research
• Planning
• Implementation
• Measurement/evaluation

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Many people only do planning and implementation. Research before you get started improves action plans. Sometimes good researc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

demonstrates there is no need for action. Measurement at the end tells you if the program worked. Often people keep doing prog

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ams that are ineffective, but they don’t realize it because they don’t measure results.

2. Know what is expected of you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Department only?
• Communication plan for entire organization?
• All aspects of communication or just employee com

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

unication?

3. Use planning assumptions to help you get started
• Environmental scan:

- Social, Political, Technological

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Financial factors that affect the organization or the problem
• SWOT analysis:

- Strengths, Weaknesses, Opportunities,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hreats

4. Get focused

Make sure you have the same priorities as the organization leaders
• CEO areas of emphasis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Goals of divisions, departments

5. Research, Research, Research

Gather input from:
• Key dates for the coming year for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your organization
• Market information
• Competitive information
• Do not recreate the wheel – find out what

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

thers have done

6. Identify audiences very specifically

Then tailor action plan and messages to fit each audience

7. Create

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

planning template

Use a template that's right for you and your organization. It should list: strategies, tactics, who's respo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sible, time line, measurement, budget, and other items important for you to track.

8. Develop simple key messages

Your organi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ation's key messages must be:
• Few words
• Easily understood
• Easy to say

You will often find that a key m

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ssage and one of your goals are the same. At Arizona State, a goal is: “Arizona State is indispensable to the community.” That

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lso is one of the school’s key messages.

My overall mission is “Building trust by improving face-to-face communication.” That

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s my major business goal, the over-riding value, the major key message and it describes my business.

9. To build trust, includ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

some face-to-face communication
• Putting things in print often does not get the expected results because it is one-way

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

br> • Emphasize two-way communication, not sending messages
• Use relationship building
• Create dialogue

10. Mea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ure outcome, not output

Evaluate what you did:
• Did it change people’s minds or behaviors?
• Can you use it again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/46729/e-folder-10-Ways-To-Rejuvenate-Your-Communication-Game-Plan.html">10 Ways To Rejuvenate Your Communication Game Plan</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/46729/e-folder-10-Ways-To-Rejuvenate-Your-Communication-Game-Plan.html]10 Ways To Rejuvenate Your Communication Game Plan[/url]

Most people join organization and associations but never utilize their benefits. As a serious business owner, growing your business should be at the top of your priorities. Joining a business association - organization could help you get new clients - customers and possibly increase your business sales and recognition.

Ingress protection is the degree to which an electrical device can prevent itself from being invaded by solids or liquids. That is to say, the degree to which it can protect itself from ingress.

Tags

Links

E-Folder - 10 Ways To Rejuvenate Your Communication Game Plan

Related Articles: