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People respond to certain qualities in others, and to positive statements. When you need to evoke a favorable response from anyon

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e—family, colleague, business transaction or acquaintance these tips will set the stage for each step of the process.

• People re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

spond more favorably to a positive statement than to a negative one. Advertising has this concept well honed in their messages to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

consumers. “_____is the pause that refreshes.” The majority of those over 30 will remember this is a Coca Cola tag line. Remem

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

er this one—“Bet you can’t eat just one.” Right! Frito Lay.

• People respond more favorably if you focus on the other’s needs/w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ants.

• People will forget what you say, but not how you say it. Be aware of your tone of voice. A demanding, impatient, condes

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cending, or whiney voice will be perceived as manipulative.

• People respond more quickly to well-known brands or familiar names

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

han to unknowns. Developing your branding and relationships are critically important. If you have a lukewarm relationship with a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

family member, it will not bode well if you ask for something—even if it is minor.

• People respond more readily if you give the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m choices than if you make demands or make a decision and thrust it onto them. This applies to children as well. When you ask yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r child to do something give them a choice of time or how. Children are quick to resist if they are asked to do something immedia

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tely. Many parents have learned this concept well. “You can play for ten more minutes and then we need to go.” Using this techni

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

que does not totally elicit compliance without pleadings to stay longer, but it minimizes a power struggle if you give your child

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

time to make a transition.

• People respond more readily and favorably when they feel a sense of fair treatment.

• People respon

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to someone who is friendly, courteous, and who expresses the utmost integrity in their manner and actions.

• People respond more

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

quickly and favorably if you make a good impression at the beginning of your communication. People like to do business or coopera

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

te with friendly people. Friendliness is one of the most important personality traits anyone can possess.

• People respond more q

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ickly and favorably if they know what is in it for them [WIIFM]— win/win.

It is understood that in business situations, these tip

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s require more in depth analysis and honing. Strategies for business situations include:

• Focusing on the other person’s needs/

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

wants
• Earning the right to go to the next step
• Persuading through involvement
• Developing a win/win conclusio

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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