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The growth in use of teleseminars is astonishing but how do you ensure that yours will be a success? This article is the result of 13 years experience in running teleconferencing services.

1 - Practice Everything
You have one chance to get it right so do everythi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng possible to ensure that your teleseminar goes smoothly. Practice everything you can in your control and prepare for the things you cannot control. The Presentation Most presentations are done this way – because it works. Tell them what you are going to tell them <

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

br>

Tell them - this is the body of your presentation

Tell them what you just told them – summarize your presentation

Call to action – what they should do about it, how to buy, sign up etc

2 - Keep It Simple
Keep it simple and to the point. The aud

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ence will remember only a few things from the presentation (no matter how brilliant it is). Make sure they are the points you want them to remember by repeating them. Your attendees may have a short attention span so keep the presentation focussed and brief.

3 - Pract

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ice the presentation
Presenting over the telephone can be more challenging than being in the same room as the audience because there is no visual or audible feedback. For this reason, many presenters will script their whole presentation or at least the first few m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nutes until they get into the flow of it. If you do script the teleseminar, practice until it sounds like you are chatting to the audience. Choose your vocabulary to suit the audience – don’t use jargon they won’t understand. Try not to use empty words or phrases such

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

as like, sort of, basically, to be honest.

4 - Questions
Most presentations will have a question and answer session at the end. In fact, if you don’t have one it may infer to the audience that you have something to hide. Have an answer ready for all of the common

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

questions. What if there are no questions, is no one interested? Always be prepared for this by creating your own questions. It’s not a bad idea to have a couple of people planted in the audience to ask predetermined questions . Even easier is to say "I received an em

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

il from Fred Smith this morning who said he could not attend but wanted to know"

5 - Find a teleconference service provider that understands teleseminars Ensure your conference call service allows:

Enough lines to be connected simultaneously

The confer

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ence leader to have a different PIN code to the attendees

Co-presenters to share the leader PIN

Attendees to be muted by the conference leader

Attendees to mute their own lines

The teleconference to be recorded

Entry/exit tones to be turned off

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

This is very important for larger teleseminars as they can be intrusive. Conversely, you don’t want to be embarrassed if fewer than expected people attend!

6 - Sound Quality
Poor sound quality will kill a meeting. If the participants cannot hear you because you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

have a poor quality phone or there is too much background noise they will disconnect. Join the teleseminar from a quiet room where you will not be disturbed. Use a speakerphone only if you have a really good one and are 100% sure of zero background noise. Don’t connect

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

via VoIP/Skype – never take chances with sound quality. If you will be hosting meetings on a regular basis invest in a headset to keep your hands free.

7 - Managing The Meeting
Just before the start time you (or a colleague) should call into the meeting as a cal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

leader. This will remove the pre-meeting music. You or your colleague should welcome everybody and: Remind them what the teleseminar is about

Explain that all lines will be in lecture mode during the teleseminar to keep the background noise down and make it easier fo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r everyone to hear.

Attendees often join 5-8 minutes late so you need to keep the people who joined on time happy whilst you wait for the full audience to join.

Tell everyone you will be recording the meeting and then start the recording

Place the teleseminar in

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lecture mode if there are more than 20 lines or so

Make introductions and hand over to any guest speakers

At the end of the presentation most presenters will say something like: "that's the end of the structured part of the presentation, I'd like to open up

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he teleseminar so that I can answer questions. Please press star 6 to mute your line when you are not speaking (if you don’t have a mute button) and press it again if you wish to be heard.

8 - Co Presenters
If you have a co-presenter, have a run through with them

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Also cover where they will be, the phone they will be using and that they should call in using the call leader PIN.

9 - Practice Using The Commands
Practice several days in advance using all aspects of the service so that there are no surprises and that the ser

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ice is what you were expecting.

10 - Analyse How You Did
Listen to the recording so that you can hear what works and what to change for next time. A good service provider will have an online portal which allows you to see who joined and their connect / disconnect

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

times. If everyone stayed on for the full presentation and only left after the Q&A you know you are doing well. If they leave half way through, what does that tell you? Was the presentation too long, too boring, or was it indeed the right audience?Managing Teleseminar

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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