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The last few days saw me in a variety of meetings with senior folks - a few were clients and the remainde

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r associates. With these meetings, I observed very senior professionals exhibiting rude behavior surround

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing their cell phones. I'll attribute it to the fine skills of my mother - I'm a stickler for manners. He

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re are some guidelines I follow while using a cell phone in the company of others:

1. Set your phone to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

vibrate during a meeting or at a client site. This is a no-brainer but I still witness the phones of poli

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

shed professionals erupt in the Star Wars ring tone during an important meeting. Unless your spouse is 39

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

weeks pregnant or Donald Trump is calling, that call is not that important. For that matter, YOU aren't

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that important. (Hey, don't get me wrong. I like you and you're a good person...) Give 100% of your focus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to whomever you're meeting. Your constant distraction from a cell phone sends a clear message to your co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mpanion of the importance you place on this meeting--none.

2. Leave your phone in your pocket or in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your bag--don't put it on the table. Putting a phone on the table tells your meeting attendees, "I don't

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

care about this conversation. If this sucker rings, you might as well not be in the room". The phone on t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he table represents a wall between you and the folks you're meeting with. It's a barrier to good communic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ation.

3. If you're on the phone in the car but you won't be speaking often, mute your phone. If you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

're a passive participant in a call, place your phone on mute. This way, your errant grunts and backgroun

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d car noise don't diminish the quality of the audio for the other call participants.

4. No texting w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hile in a meeting. If you have time to text during a meeting, you shouldn't be in the meeting...or the me

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eting shouldn't have occurred. With effective meetings, there shouldn't be any spare time to check email

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or surf the web.

In today's world, we have unprecedented mediums and avenues for communication. How

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ever, even with these advancements, to enable great communication, we still need to exhibit basic manners

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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