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I believe some people create and publish websites for the sole purpose of tormenting their visitors. Browsing various websites and navigating the Web can often be like trying to read on an airplane while a kid kicks the back of your seat and the baby next to you alternates between screaming, crying and drooling on you. There are some excellent websites out

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

there to be sure, but there are also a lot of dreadful ones too. The latter are the bane of so many people’s existence, especially those who use the Web regularly.

The Net continues to grow in popularity and importance for consumers and businesses alike. Therefore, the quality of sites needs to keep pace. Creating and maintaining high-quality websites is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

more important now than ever. Higher quality equals more revenue.

The following lists the top ten ways that a website misses the boat and contributes to hair loss and nervous breakdowns. Notice the common thread that runs throughout each of these. Namely, a bad website neglects to consider the site visitor’s experience in some fundamental ways.

1. Animati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n

Seven year-olds like watching animated cartoons on Saturday morning, business people, professionals and most other adults don’t. Sites that include showy Flash animations as an ‘Intro’, animated gifs on every page, or flying words are really annoying. They take away from the content and distract the visitor from achieving their goals. Unless your site is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an entertainment site, try to avoid maddening motion. However, if your product or service can be better demonstrated using Flash, Quick Time, or other multimedia, which is common, offer your visitors the chance to click a link to view it. But don’t force them.

2. Too much scrolling

Once I scroll down a full screen’s worth, my eyes start to blur, I feel s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ightly lost, my head spins and my interest wanes. Computer monitors really aren’t the best medium for reading. The Net and many sites are so big that it’s important to always provide a clear frame of reference for your visitors at all times while they’re on your site. If a page requires two full screens of scrolling or more, simply split it up into multiple

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pages.

3. Long, text-heavy and blocky paragraphs of unbroken text

I really have to be into a topic or desperately need to glean the information to trudge through big chunks of unbroken text online. If I’m just shopping around for a product or service, you’ve lost me if I have to endure this kind of torture. Again, it is harder to read text on the Web tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n in other mediums such as books. Additionally, Web users are notoriously impatient, so make your content easy to read and non-intimidating. Use titles, sub-titles, small paragraphs, bullets and numbering.

4. No obvious ways to contact the company

If all you supply is an email on your website, your legitimacy may be questioned. Why can’t you answer the ph

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne? Why hide behind an anonymous and cold email address? Make it easy for your existing and potential customers to talk with you.

5. Unchanging or out-date content

If I start reading content on a site and soon discover that the content was written three years ago, I split. Since there’s so much information out there, my reasoning is there’s got to be comp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

arable information online that’s more current. If you keep your content fresh your site will attract repeat visitors. And repeat visitors are more likely to turn into customers.

6. Long page downloads

It’s amazing that this is still a problem. When I click on to a site and have to sit there waiting for it to appear in my browser, I start sweating, picking

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

my teeth, tapping my toes, rolling my eyes and soon want to throw my computer through my office window. I’m obviously a little impatient, but again, I know there are other sites out there with the same information that will download more quickly, so why wait? I’m gone.

7. “Me, me, me!” instead of “You, you, you”

Generally speaking, no one cares about you,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your company or your thoughts. What they do care about is what you can do for them. So sites that show pictures of the company building or tout their deep philosophy on the way business should be conducted really don’t bode well for keeping the interest of site visitors. On the other hand, sites that speak directly to potential customers about how they can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

solve their problems, make their lives easier, safer, richer or more comfortable have a much better chance of keeping the eyeballs glued.

8. Non-explanatory buttons or links

Here are some examples of buttons that leave me dazed and confused: A wedding site with a button called ‘Blanks’, a boating site with a button named ‘The Lighthouse’, a book site wit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a button called ‘The Inside Story’, or a Web design site with a button called ‘Tea Time’. They sound like Jeopardy categories. Imagine trying to find your way on a highway where its various signs read ‘Over Here’, ‘Moon Beams’, and ‘Lollypops’. Good luck navigating your way through. It’s the same with navigating websites. Button and link names need to tell

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the visitor where the link leads to. Make it as easy as possible for a visitor to know where they’re going before they click. However, there are times when naming a link an ambiguous name may pique the curiosity of a user and get them to click on it. But as a general rule, keep your links and buttons as descriptive as possible.

9. Inconsistent navigation

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Imagine sitting down at a restaurant and the waiter comes over to you and hands you five different menus, one for the appetizers, one for the soups and salads, one for the entrees, one for the desserts, and one for the drinks. Annoying. Now imagine if each menu had a different format, layout and method for listing the items. Brutal. I really don’t want to w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ork that hard at picking out my dinner, I’m hungry and I just want a meal. Don’t make your visitors work hard either by expecting them to re-learn your navigation system each time they enter another section of your site. They too are hungry; for useful information and they’re even more impatient.

10. Inconsistent look & feel

When the look & feel completel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y changes from one page to another in a website, I think I am visiting another site, another company, a partner or subsidiary. I get very confused. This screams poor planning and often results from tacking on new sections later after the original site was built. This can lead to design-drift. It may be tempting to stray from the original design; you may hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a better design now. But wait till you do a complete next-generation re-design of the entire site before introducing a new look & feel. If not, lots of visitors will be scratching their heads with one hand and possibly clicking away with the other.

Finally, any site that employs a number of these notorious features is particularly painful to experience. W

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hen I click to a website that has five different fonts and colors, scrolls down to the core of the Earth, incorporates zinging words and big fat blocks of text, lists no phone number and has content written and dated in 1996, I scream and know deep down inside that pulling my fingernails out wouldn’t be as torturous as having to remain there a minute longer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not.

A headline is arguably THE most important component to eye-catching advertising or marketing copy – and that includes web content. If your website (or any marketing medium) doesn't have a compelling headline, odds are you've lost your prospect for good. But using the right headline can mean the difference between a possible sale and profiteering with sales.

That sizzling sound you’re hearing may be a symptom of a major hidden cause of businesses closing their doors. It’s called burnout. And you may be its next victim. Often the last thing a business owner considers is his or her health and sanity. The burnout that results from overwork and stress can deliver a death blow to the very enterprise you’ve been giving your all to create. Setting a course for your business that includes the proper care and feeding of the business owner is a critical success factor in every business.

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