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    Knowledge is the business fully as much as customer is the business. Physical goods or services are only the vehicle for t
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    he exchange of customer purchasing power against business knowledge”.

    Above statement was made by Peter F. Drucker, a pro
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    inent Management and marketing guru.

    Any economic result is the result of differentiation. What is that niche you posses
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    that make you hot property in any market. It comes from knowledge. Knowledge is held by organization people. One day all l
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    bour can be automated by machines. But knowledge specifically is a human asset. If you have knowledgeable people you can t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    arget the sky. Books are more collection of information. Internet is one of the best medium for generating information on
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    articular subject. But information is not a business.

    Knowledge itself is not a business when used inside. When it do not
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    produce value to the holder of knowledge, it is useless. It becomes business when applied outside of a business, to the c
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    stomer, market and end-uses.

    Mittal steel is king of steel market today. It posses a peculiar knowledge of converting non
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    - performing public business and factory into highly profitable steel producing entity. It has done this numerous times La
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    mi Mittal, Chairman and managing director, and his people do not change much in the plants. According to Aditya Mittal, CF
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    O, and son of Laxmi Mittal, they apply their knowledge and past experience to turn thing around, Mittal steel turned their
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    early acquisition around in 18 months. But now they have refined their knowledge and make any plant they capture profit pr
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    oducer within 6 months. That’s where I say business is knowledge and knowledge is business.

    Looking at GE, they have an u
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    canny ability to mark a new opportunity and jump into it in a big way. GE is one of the leader and rare gem in America to
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    dominate the whole 20th century. None have done that. They posses best of best talent in the market. But still there is no
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    example of a business which they have acquired and which is the leader in its market. They messed up with RCA, and their f
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    inance acquisition. Yet they are king with GE capital, a blue eye child of GE.

    So what make an organization successful in
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    a specific area, while a distant runner in other area? Assets and money could be acquired but it is the knowledge which tu
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    rns that asset into real business.

    That why an old edge say. Give me 10 knowledgeable people and I will conquer the world


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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