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10 Steps Towards Designing an Effective Questionnaire

1. What are you trying to find out?

A good questionnaire is designed so that your results will tell you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

what you want to find out. Start by writing down what you are trying to do in a few clear sentences, and design your questionnaire around this.2. How are you going to use the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

information?

There is no point conducting research if the results aren't going to be used - make sure you know why you are asking the questions in the first place. Make sure yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u cover everything you will need when it come to analysing the answers. e.g. maybe you want to compare answers given by men and women. You can only do this if you've remembered to record t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e gender of each respondent on each questionnaire.3. Telephone, Postal, Web, Face-to-Face?

There are many methods used to ask questions, and each has its good and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ad points. For example, postal surveys can be cheap but responses can be low and can take a long time to receive, face-to-face can be expensive but will generate the fullest responses, web

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

surveys can be cost-effective but hit and miss on response rates, and telephone can be costly, but will often generate high response rates, give fast turnaround and will allow for probing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

4. Qualitative or Quantitative?

Do you want to focus on the number e.g. 87% of respondents thought this, or are you more interested in interpreting feedback from r

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

espondents to bring out common themes? The method used will generally be determined by the subject matter you are researching and the types of respondents you will be contacting.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e>5. Keep it short. In fact, quite often the shorter the better.

We are all busy, and as a general rule people are less likely to answer a long questionnaire than a short one.<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

blockquote>

If you are going to be asking your customers to answer your questionnaire in-store, make sure the interview is no longer than 10 minutes maximum (this will be about

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

10 to 15 questions). If your questionnaire is too long, try to remove some questions. Read each question and ask, "How am I going to use this information?" If you don't know, don't include

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it!6. Use simple and direct language.

The questions must be clearly understood by the respondent. The wording of a question should be simple and to the point. Do n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ot use uncommon words or long sentences.7. Start with something general.

Respondents will be put-off and may even refuse to complete your questionnaire if you ask

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uestions that are too personal at the start (e.g. questions about financial matters, age, even whether or not they are married).8. Place the most important questions in the fi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st half of the questionnaire.

Respondents sometimes only complete part of a questionnaire. By putting the most important items near the beginning, the partially completed quest

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ionnaires will still contain important information.9. Leave enough space to record the answers.

If you are going to include questions which may require a long answ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r e.g. ask someone why they do a particular thing, then make sure you leave enough room to write in the possible answers. It sounds obvious, but it's so often overlooked!10. T

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

est your questionnaire on your colleagues.

No matter how much time and effort you put into designing your questionnaire, there is no substitute for testing it. Complete some in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

erviews with your colleagues BEFORE you ask the real respondents. This will allow you to time your questionnaire, make any final changes, and get feedback from your colleagues.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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