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I don’t know about you, but when I put my first web site up, I was outright disappointed with the results.

My first site looked pretty bad in retrospect, but when I’d finished design

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing it and had a few pages put up, I was excited to see it live.

One of the first things I did was check out my pages in google. Imagine my surprise when I typed my url into the sea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rch box and it said there were no results. I had no idea why.

Turns out your site has to be “indexed” before it’ll come up in the search engines.

Well, that was awhile ago and my s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ite eventually did get indexed. And so, I waited for the sales to come in. Nothing.

I was puzzled and more than a little frustrated. What could I be doing wrong?

I started to rese

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rch, and to make a long story short, one of the things I found was that I needed to promote it. (You’d think I might have known that, being in marketing and all, but marketing a web

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

site is very different from other marketing strategies.)

There’s tons of information about promoting web sites – books, magazine and online articles galore. And very little space in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a short article, but here’s a little of what I’ve found:

1. Before promoting your site, you want to make sure it’s ready to promote. If you’re not able to design a professional loo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

king site, hire someone to do it. Design strongly affects credibility, and studies show visitors have viewing patterns that are very helpful when thinking about what to put where.

2

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Add optimized content to your site as often as possible. (Most search engines “spider” your site more often if there’s regular changes to content.) And while we’re on the subject o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f content and search engines, web site content is different than copywriting for print. If you don’t base web site content on keyword phrases, your site will never be found.

3. Work

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on building links to your site because some search engines base their page ranking heavily on link building. But be careful with your link building campaign. Get them from quality

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sites with related content if you can. Don’t simply exchange links with someone else. Reciprocal linking used to work well, but search engines have gotten a whole lot smarter.

4. A

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reat way to add content to your site, get incoming links and increase credibility all at the same time is through article marketing. Articles soon make you an expert in a subject. I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f they’re good articles, others will publish them, giving inbound links. And, of course, you can add them to your own site, but if you do, either make sure they’re indexed first on y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our site, or reword the article because content that’s seen as duplicate may not get indexed.

5. There are several places that offer free press releases. Write one and publish it an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y time your company has news for more links.

6. Add your company information to any business directories you find. There’s lots of free ones. DMOZ is particularly important.

7. Of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er a free newsletter on your website in exchange for email addresses. Your company is only as good as its client and potential client list, and emails are a very inexpensive marketin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g tool. Just make sure you have permission from everyone on your email list. Nobody likes spam.

Well that’s about it for today’s tips on promoting your web site. I guess, I’d add

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

one more thing. Remember to promote your company offline too. Add your url to every piece of printed material your company has. Ask them to visit your site, and while they’re there

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, to sign up for your newsletter.

Promoting your web site can be fun, but it’s also a lot of hard work. And it takes time. This is one place where patience can be a definite virtue

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The wealthiest people in the world acquired their wealth through a careful recognition and exploitation of a major trend. For example, Bill Gates took advantage of the birth of personal computers and made billions by marketing software that enabled people to use their computer. Sam Walton took advantage of a trend in retail sales and developed a self-service, discount department store concept that became Wal-Mart. this article discusses four trends you should know.

Treat reporters kindly! Be helpful, and you will probably tet the story. This short article explains the pressures and hassles a reporter is under and how you can turn a bad situation into one that helps you spell like roses.

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