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Now that technology has saturated our lives, e-mail many times is being used carelessly to save time and effort. E-mail is not meant to replace every other form of communication

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and when it comes to Valentine’s Day, there is nothing like receiving that handpicked, hand addressed, signed card in your mailbox to you let you know someone cares.

Unfortunat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ely, there are those who choose to take the easy, inexpensive way out by thinking that e-mail can be used for all occasions without further thought. Not on Valentine’s Day! Why

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is it so many senders do not realize that they could be making a serious e-mail faux pas? Because they prefer to take the path of least resistance and effort by replacing tradit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ional hard-copy greetings with e-mails or e-cards because that is what is easiest for them.

Valentine’s Day is not the time to look for shortcuts or take the easy way out. As w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

th any other day of the year and particularly on special occasions, how you choose to use e-mail can and will say how you truly feel simply by the effort and/or cost you are will

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing to incur to relay your thoughts and feelings.

Here are some tips for Valentine’s Day that you want to consider before clicking Send:

Make sure the message of the e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

card or e-mail that you are sending is apropos to the environment in which you know the recipient. Especially in a business environment, Valentine’s Day e-cards should be used s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

paringly, if at all, and with the highest level of discretion.

Hard-copy cards, gifts and flowers never go out of style! However, for your virtual relationships try s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nding cards that you know are specifically apropos to the person you are sending to. For example, if you have someone who loves kittens, send a card with kittens on it. If they

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

don’t care for kittens, find another card to send to them that is geared towards what they like. At the very least, show you put some thought into your e-card selections.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

There are great e-card pay services online that send above average, unique and classy e-cards. Use them in lieu of the no effort, no cost, and generic e-cards available to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the masses to reflect your true sincerity.

Be sure the name of those you are sending to is properly spelled and capitalized.

Be sure your name is displaye

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d with proper spelling and capitalization as well.

Do not send the same e-card or e-mail to numerous people at once (Cc: or BCc). On Valentine’s Day you want to make

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eople feel special. Take the time to send them each a unique and separate greeting.

Make the time to ensure your e-greeting is reflective of your true feelings and th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oughts and that you use proper grammar and spell-check your message. By not making this effort your message may be viewed as insincere or even sarcastic.

Valentine’s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ay is one of those holidays where the sending of e-cards is my last choice. I plan accordingly to ensure I have the time to choose my hard-copy cards and gifts to allow enough

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

time for the USPS to hand deliver them to their intended parties. Those I send to know I am sincere while I know I am putting a smile on their face by making these extra effort

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to show how much I truly care.

If I do send e-cards, they are carefully chosen and the person who I send them to knows exactly why I made that choice to send that particular gr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eeting to them. On Valentine’s Day it’s all about those you are sending to. If you use e-cards, take the extra time to reflect that you cared enough to make these extra efforts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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