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1. Be Nice - I know it sounds pretty elementary but if you think about this for a minute it will make sense. How many people do you run across in a day that are crabby and in a sour mood? You don’t want to interact with them

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nor be around them and certainly you don’t want to do business with them. If you’re having a bad day and can’t seem to turn it around then don’t interact with your clients, because one bad day can turn a client in the other

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

direction or a potential client running to someone else. People don’t like to do business with grumpy and irritable people!

2. Follow up – Most people today are so busy and don’t have enough hours in the day, but you have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to understand the importance of following up with both potential clients and also with your current clients. The simple act of following up will not only make you stand out from your competitors but will let your clients kno

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that you do care about them. Successful follow up actions can simply include an email, handwritten letters, ezines, greeting cards, an invitation to an event, or a phone call. You want to choose follow up actions that will

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fit your style and remember to do them on a regular basis. If you can consistently implement follow up actions into your business then you will be amazed at how much your network grows. Remember people are what count, not ju

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

st another sale or client to add to your list. Make them feel special and let them know you do care. Try picking up the phone today just to say “Hello”

3. Give of Yourself – Most people today think about what they can get f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rom other people, how they can advance in their careers or grow their business. Let’s turn this around and consider what you can give your clients and your network that will help them grow or help them solve a problem. Give

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rom your heart, not expecting in return. You might be amazed at the results. Keep in mind that building relationships is a two way street that begins with you, don’t be greedy and self-absorbed. Always approach relationships

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in a generous, giving, and positive manner.

4. Trust – Yes, this is an important one because most people will not do business with anyone they don’t trust. Start your relationships off with being honest, giving what you pr

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

omised and always keeping your word. First make yourself known to your audience, your network and then you want to build relationships to the highest level of trust. Always work with integrity!

5. Eye Contact – If you are g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oing to be interacting with people in public, make eye contact with them when speaking to them, don’t talk to the clouds or the floor but directly to them. You will be surprised at how you can set yourself apart from the res

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of the crowd by simply smiling and making eye contact.

6. Gift Giving - Build stronger relationships with gift giving. I don’t mean this in the sense of trying to buy business or buy new clients, but if you know a client i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s sick or going through a difficult time simply send them a nice gift or you can send an email or pick up the phone and give them a call to let them know you’re there if they need anything. This action reflects back to the t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ip above on just being nice. If you were to turn the situation around and you were the one going through a difficult time wouldn’t it be nice to receive a nice email or phone call? Wouldn’t that lift your spirits? Sure it wo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uld, so remember to have a giving heart and not expect anything in return but know that you have made someone’s day.

7. Be Yourself – Once again pretty basic. Most people do not like to work with others who are phony. You w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ll get much further in life and be so much happier in just being yourself! The most important part of your identity is just being yourself. When doing business and developing relationships be in the habit of being authentic,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it pays and will work to your benefit, plus your not spending the time and energy involved in being something your not. Your clients/potential clients are very intelligent and have a keen sense of perception and they will d

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

efinitely sense your insincerity. Don’t brand yourself or your company as being fake because it will take sometime to pull yourself out plus it is the wrong foundation to building strong, honest and healthy relationships.

T

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

here are numerous ways to build relationships and many of them will tie together, just remember to be nice, pleasant, be yourself, and always work with integrity. Remember to treat your clients the way you want to be treated

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Some companies think that their marketing agency is trying to rip them off by proposing a whole new brand and an entirely separate marketing campaign for new products. When can you leverage your brand to launch new products?

How to extend your business services in to the area of decorative plaster art to help you through slow seasons and industry downturns. What you may find is a much more lucrative main staple in your business service line-up for the remainder of your career.

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