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Strategic planning is to out last and out survive the current competition and any soon to be competitors. Yet, executing the strategic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

business plan still alludes many executives and business owners. These 7 tips may help you to better achieve all those desired result

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

articulated within your strategic plan.

Adopt a proven, sustainable goal setting and goal achievement process.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lanning, setting and achievement is not taught to the majority of individuals. Yet, these same individuals are expected to achieve goa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s. When an uniform goal achievement process is adopted from the top down, effective execution follows.

Train your people all on t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e same goal setting and goal achievement process.

Adoption of the goal achievement process must extend to training and developing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

everyone from the top down on how to use the process and any accompanying tools.

Identify specifically who does what by when.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Everyone should be part of the process and have specific goals to be achieved. However, these goals need to be written so that they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

utomatically build the What’s In It for Me (WIIFM) leading to the What’s In It for Us (WIIFU).

Conduct regular meetings to monitor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the progress of the strategic plan.

The plan must be monitored on a regular basis by those involved. This helps to avoid

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

et="_new"href="http://EzineArticles.com/?id=511018">dead horses and leads to the next tip.

Hold people accountable.

Moni

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oring of the plan should create personal accountability. If your employees believe that they are part of the team striving to achieve t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he goals, then when others are not as dedicated they should be held accountable.

Make necessary course corrections when unknown ob

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tacles appear.

Life is full of changes from 9/11 to fluctuating fuel prices. Course corrections need to be made when these unkno

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n and unexpected obstacles appear.

Communicate achievement to everyone within the organization to ensure continued motivation.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

>

Finally, communication of the plan’s status through the achievement of pre-determined goals is a great way to ensure continued

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

otivation of everyone involved. When the results are not shared, employees begin to question their work efforts. And more importantly,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

why wouldn't you share the successes with those who delivered those successes?

These tips presume that you have a proven .

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ew" href="http://www.processspecialist.com/od.htm">strategic planning process. When your people can continually achieve shared goa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s that are in alignment with your strategic plan, execution becomes a daily, positive habit and is no longer a vexing continual problem

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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