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Customer service focusing on stateside customers is nothing. In today's market place where the click of can cost you a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

satisfied now demands customer service whose entire purpose is to create sustainable customer loyalty. These

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

7 tips may help you build a process improvement plan of exceptional customer service with the goal to grow customers’

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

loyalty.

Speak the name of the customer or potential customer

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

using this tip, may sure that the spoken name is said directly and with actual sincerity. Just casually speaking a c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ustomer's name, may actually reduce the powerful impact of this tip.

Send a handwritten thank you note

Ever

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

yone likes to open a handwritten note. If this was not true, Hallmark would not be in business. Take the time to sen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d a note or even a pre-printed postcard.

Use customer loyalty surveys

Constructive feedback is necessary to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

develop loyal customers. The use of surveys can be a powerful tool. However, the misuse of customer surveys can have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

just the opposite affect.

Assess the attitudes of your employees

Recent customer service research suggests

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that 68% of the customers who do not return do so because of poor to bad attitudes. Do you frequent places where

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Can't do attitudes resonate from your interactions?

Evaluate your company policies and procedures

Compa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ies policies and procedures can be obstacles to developing loyal customers. These obstacles can also negatively impac

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t any process improvement strategies.

Establish a process to stay in contact

Technology has allowed compani

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es to be more proactive in regularly communicating with their customers. The challenge here is consistency of the cus

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tomer relationship management (CRM) process.

Demonstrate the values or non-negotiable behaviors as defined within

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your strategic plan

Without clearly articulated and share core values by everyone within your organization, deve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

loping customer loyalty will be extremely difficult.

These 7 tips are not the only ones to develop a customer

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

service culture where customer loyalty is everything, but they are a start in the right direction.

P.S. These tips pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

esume that you have an executable strategic plan in place and that you are consistently monitoring your strategic plan

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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People struggle with career development issues no matter what industry they are in. Whether you are a doctor, a lawyer, a self employed business man, or some other type of business person, the pressure to succeed is great in any field. If you have been spinning your wheels for too long, then it might be time to take a step back and figure out what is holding you back. People like to throw out excuses as to why their career is taking so long to take off. These excuses don’t accomplish anything, though. They are simply a way to take the pressure off of yourself.

In my seminars and teleseminars I aways encourage my students to ask their most pressing questions. Not only do I love to help them by sharing my knowledge and insights, but I have discovered another secret. The student's questions are really a barometer of what is most important and currently on the minds of today's young entrepreneurs. So I chose a few questions from my students to answer and share with you in this article. JJK

In the Star Trek series, a Replicator was a robot or mechanical device that could covert energy into particles or matter and do the same with small objects. What looked so complicated and surreal then has become everyday life for us now with many of our everyday demands being satisfied by vending machines.

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