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Any x by y matrix plan has one big risk... but also one big advantage.

The biggest risk: People in your downline might think they don't have to promote and just wait for your spillover.

The big

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gest advantage: Still, it's a great way to build a deep team quick... if you and the people in your team understand that they shouldn't just sit and wait for it to happen.

The following 3 steps

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou need to follow and teach to build a successful team:

1. Find 2 people... It doesn't really matter if it's e.g. a 2x15 forced matrix or wider. If the matrix is wider than 2, or even unlimite^d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

wide, I recommend to start with 2 and then go wider when your team has been fully build at least 4 levels deep.

2. Next build a relationship with them, teach them this 3 easy steps and motivate t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

em until they find 2 people on their own.

3. Then motivate your 2 people to motivate their 2 people to also find 2 people ... etc.

I believe this is a much better way to build a successful team.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

And not to mass promote and hope that a few in the masses you sponsor build a team on their own... but instead motivate to motivate to build the team... all the way down.

If you mass promote... y

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u might be able to initially build a big downline... but since there will be no relationship, it will fall apart fast as well.

If you or somebody in your team has a big list of people to email to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

then you or those people could send a message to all, telling them that you are looking for 2 leaders only. Ask them to email you back and tell you "why" you should choose them. Then pick the 2 b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

st ones... and move one with step 2 above.

Also if a downline member is struggling... and no matter how hard he or she tries, he or she is not able to find two on their own... e.g. due to lack of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

people he or she knows... then you could do such a mailing on their behalf.

The primary approach that works best is to talk via chat first with the people you know already. Those, that we already

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

have a relationship with.

If that doesn't generate your 2 leaders... then you could use the mailing approach looking for two leaders as I described before.

But what should you tell people during

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the chat or in the email message you write to find your two leaders?

This is the point where you need to do your homework. Look very closely at the program for which you want to build a successf

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l team for. Answer yourself the following questions:

1. What is the product or service that this program sells?
2. What main benefits does the product or service provide the customer with?<

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r> 3. What makes the product or service better then those offered by the competition?
4. How much does the product or service cost?
5. How does the products compensation plan work?

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

6. What is necessary to break even and get into profit?

You noticed that I mentioned everything related to money at the end? Yes, I did order the above list by priority on purpose.

When you ans

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er yourself those questions, keep always in mind to answer to most elementary question everybody has... which is:

What is in it for me? Also often called WIIFM. Once you learn to answer that que

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tion, you will be easily able to find your two leaders.

BTW... there is a shortcut to your homework assignment. :)

Ask your sponsor to answer the six questions above... then check an confirm th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

se answers are accurate and match your own opinion about the program. This can save you time and strengthen the relationship with your own sponsor as you work with him together to answer them.

T

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

p: There are millions of programs out there on the net and many people, including me, fall easily prey to start joining too many at once. The grass always seems to look greener on the other side.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

)

I live now by the following rule... Earn with two programs (meaning: be in profit) before you even consider to join one new one. And I recommend that you too do that.

Copyright 2004 Frank Baue

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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