| E-Folder |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Team Building > Conflict Is Cool |
|
E-Folder - Conflict Is Cool
Having experienced more than my fair share of conflict over the years, from street fighting to more sophisticated law cases, I have become an avid student of the subject of Conflict Resolution. My bookshelves are full of literature on the topic and the public library is thinking of charging me for overuse. When I feel challenged through being in disagreement with someone I care about, I get comfort by remembering an appropriate little cliché that I picked up some years ago. It goes something like “If two people were in 100% agreement on everything, one of According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product them would be superfluous.” By accepting this, I give myself permission to get involved in the conflict fully, knowing that there is a lesson to be learned. Regardless of the number of pages in a book, and many of them are well padded, they mostly seem to recommend a procedure such as the following:- 1. Nullify emotion 2. Explore the reasons for the conflict 3. Consider alternatives 4. Agree on most appropriate 5. Implement the chosen one 6. Evaluate the solution. I intend to go through each step in detail, but before doing so I believe that there are sev ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ral pre-requisites or ground rules that need to be agreed to by both parties before the process can even begin. The proposition that “All’s fair in Love and War” seems to me like an open ticket to abuse. Rule 1: Respect: Both parties may well loathe the sight of each other, but if they choose to address the conflict, they must agree to acknowledge that (i) NEITHER of them are PERFECT and (ii) each will have their own set idiosyncracies TO WHICH EACH IS ENTITLED. Rule 2: Commitment: If the conflict is serious enough to warrant resolution, it is e lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. sential that full commitment be given to a mutually satisfying outcome. Rule 3: Mission statement: In a business where there exists a formal Mission Statement, this can be of great use in deciding the relevance or importance of each party’s assertions. If the relationship is informal, i.e. outside business, then actually defining a mission statement can work wonders too. This doesn’t need to be formal document signed in blood, but the greater clarity each party has on the other’s needs and wishes, the more likely is it that the relationship will flou here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ish. Rule 4. Preparedness to listen: The old story about two ears and one mouth is absolutely true – how many times have you heard someone being denigrated because they “listen too much”. For resolution to be successful both sides must feel validated, that they have truly got their whole story across. There are many barriers to listening but probably the most common is the tendency for us to “switch off” before the other party has finished. Usually it is because we “know what they’re going to say” and devote our attenti d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro n to formulating our reply. The result of this is that the “listener” really only gets part of the story and the “speaker” is left feeling invalidated and frustrated. In an effort to be heard voice levels are raised, and the whole transaction deteriorates to the lowest level of disrespect. There are quite a few other barriers to listening, and to go into these in detail would easily fill this whole publication. For the purpose of this article I would only suggest that “Poor Listening Skills” is an affliction that affects most of us. ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc t is my view that just by consciously working to improve our own ability to listen would reduce the need for formal resolution greatly. Having established our own Marquis of Queensbury rules, we can now get back to the proposed system. The first step of nullifying emotion is much easier said than done. It is a highly contentious issue, which we shall explore in some depth Step 1 Nullify emotion Unfortunately, the first step of the procedure is more easily said than done. What do we do when, at an intellectual level, we know that we should argue our case in a calm, lo easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ical manner, but what we really want to do is to reach out and choke the living daylights out of our opponent? Alternatively, we may just feel like bursting into tears at the sheer unfairness of it all. But in today’s society we have learned that neither of these responses is acceptable. And if we should happen to give way to our impulses, we are considered unstable or just plain weird. So we bottle it up, count to ten, breathe deeply, and tell ourselves that we are being too emotional. At least that’s what “civilised” people do. But which of t nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ese two types of behaviour is more honest? If we feel angry or upset, isn't’ that our TRUTH? And by denying these emotions aren’t we being untruthful? I suggest that that is exactly the case. We have become so used to denying our feelings that many of us simply don’t know who we are. The word DENIAL is an interesting acronym for Don’t Even Notice I Am Lying. So am I suggesting that when things don’t go our way that we just give vent to whatever our emotion is at that time? And never mind who gets in the way? Absolutely not! What I am propo and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ing is that we can OWN our feelings, without harming anyone else. Nowadays it is commonly accepted that feelings which have been repressed or ignored do not just simply go away. They lie beneath the surface of our awareness waiting their opportunity to see daylight. The problem is that keeping them suppressed is like holding a beach ball under water. The effort that we spend holding it down drains us of energy that we could use in other ways. We may successfully keep them in check throughout our youth, but by middle years this can really take it’s toll. So what d ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi yesterday’s feelings have to do with conflict in the present? Well, when we find ourselves involved in a disagreement and emotions starting to rise, maybe the problem lies not in what is going on at the moment; maybe it’s our “History Buttons” being pushed. The term stress has at last been given some respectability, but here again we tend to blame factors outside ourselves. My boss is always this; my wife is forever that. If we can find a reason for the problem externally, it keeps us from looking at the real issues. When we perceive the other ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a party as “making us angry”, then obviously we will respond defensively. So how can we tell whether our discomfort is caused by the current situation or something from the past being triggered? One of the really big clues comes when we can recognize a pattern. How many times have you been left with a feeling of déjà vu? Life has a way of re-creating difficult situations in order to give us the chance to learn. This “Blame-The-Other-Guy” culture has prevailed so far because we haven’t had the level of self-awareness necessary t dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod help us learn personal responsibility. But it isn’t just science and technology that are evolving. Nowadays there are many tools and methodologies to help us learn how to behave reflectively. So, when involved in conflict, instead of just breathing deeply and waiting for the feeling to pass, we can actually use the opportunity to reflect. While counting up to 10 (or 100 if that’s what it takes), we can try to think back to past occasions when we felt the same way. This is not an easy task for anyone, but if conflicting parties can both adopt this philosoph cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin , not only will they open the way for a win-win outcome, but also the relationship itself is also likely to benefit. I think most people would agree that the term “nullify emotion” is much easier said than done. Nevertheless, we can at least see by now how to make use of our emotions as they get triggered during conflict. In summary, if we recognise through awareness that our feeling (in the moment) is out of proportion to what the situation itself demands, then our history buttons are being pushed. Step 2 Explore the reasons for the conflict Once again, tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen his may not be as easy as it seems. What may start off as a disagreement over whether the lid should be left up or down can often be merely a symptom of a much deeper problem. In long-term relationships, where the number of petty disagreements seems to have multiplied, then it is almost certain that there are deeper issues involved. Unless both parties have extremely high self awareness and a pre-agreed arrangement to “Put the Relationship before Self” then 3rd party mediation may be necessary. In less intense transactions, such as occur at work or in busin t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ss, the disagreement may be just what it seems. I love the story about the two teenage sisters fighting for the only orange in the house. Each was absolutely certain that her need was greater than her sibling’s. It was only when good old Mum stepped in to mediate that a win-win solution was found. After a brainstorming session it was discovered that one girl wanted some fresh orange juice and the other wanted to bake an orange cake, requiring only the rind. So during this investigation stage the objective is to amass as much relevant, and perhaps seemingly irrel ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust vant, information as possible. If both parties are committed to the process, they may spur each other on to be as creative as possible. Step 3 Consider alternative courses of action With any luck, some of the hostility and intensity will have evaporated by this stage, and an element of cooperation may have found its way in to the process. Rather than having only two completely polarized possibilities, on offer at the moment is a whole smorgasbord of opportunities. From this list of possible solutions, each item can be prioritized in accordance to its likelihood of sol y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products ing the problem. Step 4 Agree on the most appropriate course of action When the most appropriate course of action may not be immediately obvious, there is a useful exercise that can be carried out that will almost guarantee a solution. It is very simple to try, and is also a great indicator of how committed each party is to the greater good. The exercise involves each party acting as lawyer for the opponent. Party 1 uses as much logic, imagination and creativity to ensure that Party 2’s point of view is fully represented. Party 2 then reciprocates on behalf of . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de arty 1. While there are no guarantees in life, this is one of the most effective tools I have ever seen used. Step 5 Implement and Monitor This final step is virtually self-explanatory. Once the most appropriate course of action has been chosen, it is just a matter of implementing it. If part of the resolution involves behaviour changes, then monitoring is essential. The more ingrained the conflict, the longer time may be needed to reinforce the different actions that have been agreed upon. If on the other hand, either party has gained sufficient insight for them to r elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip alise that their behaviour has been inappropriate, they may easily make the choice to consciously ‘do it differently’. Summary This effort to condense a topic such as this to less than 2000 words has been very ambitious. If any two people thought and behaved in exactly the same way, then one of them would be superfluous. It is our diversity that helps make the world such an interesting place. And if we can implement some of the ideas that I have been espousing here, such as listening with respect, then perhaps we can help make life a little more harmonious tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:What To Do When a Friend is Fired The Importance of Customer Surveys
|