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Leaders are faced with unlocking the potential in the people that they lead and motivating the individual is a key part of this process. Motivation is not something that is done to an individual as they already posses it. What a leader does, to benefit the whole team,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is to release, or unlock, it. Here are seven ways leaders unlock potential in people.

1. Leaders share their vision and values. Vision is what the team aspires to. Some visions may not ever be reachable, yet by their very existence they inspire, excite and motivate p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ople to turn them into a reality. Where the vision comes from, however, is less important than whether team members fully share the vision. Where does vision come from? Essentially it comes from what you value or care strongly about. Values, then, are the foundation

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f the vision. Normally you would have only a few values. Each person can usually identify and describe them in their own words. They are not necessarily the same as mission statements, slogans or taglines written on walls or bulletin boards. As a leader, it is import

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nt that you regularly restate the team values and display them by your own actions. Leaders should also ask team members to keep producing examples of how they are turning values into reality.

2. Leaders value people. People will work very hard for a leader because th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y feel you value them as a person. You do this by treating each person with respect and by persisting in demanding that this is how team members treat one another as well.

3. Leaders Give Recognition. Research has shown that organizations seldom give enough recognitio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n to their people. All too often people feel that they are taken for granted and that there is insufficient feedback about their efforts. Recognition does not always have to be in the form of a promotion or pay raise. Your team needs clear signs of appreciation and th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s can easily and simply be done by saying “thank you,” a small gift, public praise, a party, etc.

4. Leaders are Creative. Creativity is one of the most powerful means a leader has of unlocking your team’s full potential and infusing them with new energy. You can fost

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r creativity by being open to new possibilities, new connections, new methods and surprising solutions. To use everyone in the team to their maximum potential, they need to be stretched as human beings. This does not mean setting impossible goals as much as it does exp

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cting the most of each person on the team. To expect the most, you need to know each persons talents. You can learn about members of the team through formal assessment procedures, asking the person, asking others, trial and error in the workplace and so forth. The ran

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e of your team’s talent will likely astound you. Have fun uncovering the team’s talents.

5. Leaders Inspire Special Effort. Interestingly, people will do extraordinary work for some leaders and not for others. This happens when people see their own interests linked w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ith the leader and he/she wants to achieve. When you call for team effort, remember that people respond to facts and emotion. Both are essential. Facts will start the process of convincing your team that heroic effort is needed. Make sure you prepare the facts carefu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly since they must stand up to the team’s scrutiny. Emotion is another vital ingredient. You need to appeal to people’s feeling, not just their logical, rational, parts. Facts alone will seldom tap a team’s hidden energy and commitment. Watch for signs in the team to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

indicate that people are making special effort and immediately reinforce this by offering approval and recognition.

6. Leaders Do It Their Way. Leaders need to develop a method and adopt a style that suits them. Then, when you need a special effort from the team, this

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is the moment to show them your real leadership style. Inspiring people is not as easy as it sounds. It starts with you, sharing with them what inspires you. If are committed to what you want, people will respond to your inspiration, energy and vision. If you really

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

elieve in your vision, and exude energy and passion about it, the team will also share in that effort with you and feel your passion. Conversely, negativity will also breed negative thoughts from your team. Remember that each team member will internally respond with a “

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

what’s in it for me?” approach. Discover what each person on the team wants and you will have the key to unlocking their potential and sustaining that special effort you need.

Your qualities as a leader will attract people to consider making the heroic effort you want

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r need. They may be drawn to your passion, your humanity, energy, integrity or commitment. They may admire and fear your determination to make something happen, but it is the human qualities you share that will gain their respect and commitment.

Publishing Rights: Yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

have permission to publish this article electronically, in print, in your ebook or on your website, free of charge, as long as the author's information and web link are included at the bottom of the article and the article is not changed, modified or altered in any way.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

The web link should be active when the article is reprinted on a web site or in an email. The author would appreciate an email indicating you wish to post this article to a website, and the link to where it is posted. Copyright 2005, Michele Webb. All Rights Reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When a business is engaged in a marketing campaign and it is obvious things are not going correct it is often better to stop the marketing campaign immediately rather than to continue and try to evaluate and fix the problem gone bad.

Business process outsourcing, as a new way of hiring new employees to a company, is becoming more and more popular with American understaffed businesses. Numerous firms seek to decrease their costs by means of BPO outsourcing to such countries as India, the Philippines, South Africa, China, Eastern Europe and others. At the same time the economic and cultural situation in each of the regions is different, and surely there are certain differences in BPO outsourcing to each of the regions mentioned.

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