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E-Folder - WIIFM - Making the 'What's in It for Me?' Question Work for You
In the constantly changing world of Call Centers, asking agents to adapt to ever increasing demands, responsibilities and performance can be a challenge to even the m
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ost involved of managers. Being able to create buy in is always challenging, but if you can answer the WIIFM question you will be ahead of the game.
While some peop
While some peop
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e may think that the WIIFM question is selfish and self serving, I want to challenge that notion. Very few of us are willing to be completely altruistic in our daily
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
endeavors. We hold down jobs and invest in careers for diverse reasons but the bottom line is that the work we do provides us the means to live the way we choose. W
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
en we can no longer see the WIIFM because we are bogged down in the challenges of our daily tasks, we no longer feel compelled to perform those tasks.
So, let me ask
So, let me ask
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
you a few questions. Why do you work? Is the work you do important to you or is it just the means to a different end? Do your goals include continuing to do the jo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
you are currently in or do you intend to make a career change? How does the job you’re performing now fit into your goals? In other words “What’s in it for you?”
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Now that you have thought about your WIIFM answers how can you provide the WIIFM for the people that work for you? I know that in a busy Call Center getting to know
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
very employee’s hopes and aspirations can be difficult at best. However, giving them the tools to ask and answer their own WIIFM questions can lead to a happier and
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ore productive agent. When discussing new policies, coaching for better performance, or talking about the direction of the organization…keep in mind “what is in it f
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
r me (them).” They may not know the answer or they may not be able to see it during the discussions. Giving them the opportunity to ask the question or giving them
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
xamples of the WIIFM can make accepting change, or receiving coaching easier.
Actually, WIIFM is just another way to motivate your people that may or may not consist
Actually, WIIFM is just another way to motivate your people that may or may not consist
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
of monetary goals. Not everyone in your employment is motivated by more money, or it may not be their primary motivator. For example, I am completely motivated by p
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
aise. I can go a long way on an “atta girl”. If you get specific about why and where you think I am doing a good job, I will double my efforts to be valued, appreci
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ated and praised. I will even ask for praise when I need it. However, when I work in a situation where I don’t feel valued or appreciated, all the money in the bank
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
won’t keep me satisfied. Do you know what motivates your employees to perform? Can your employees answer that question for you?
When your employees see the WIIFM t
When your employees see the WIIFM t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ey can make informed decisions about their contributions. It provides focus and can create target goals to strive for. Answering the WIIFM question can alleviate fe
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rs and frustration, help employees navigate change and even provide a reason to excel. If you could help every employee ask and answer the “what’s in it for me?” que
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tion would it make your job easier? Would it give you the tools you needed to provide better motivational messages, contests, and benefits? Could helping your emplo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ees understand “what’s in it for me” improve productivity, retention, or employee satisfaction? WIIFM can work for you; all you have to do is ask the right questions
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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