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When team members clash, disaster strikes. Project deadlines are missed, HR referees team members, the boss is angry for a week, and the raises ev

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eryone expects vanishes in the face of discord.

Which personality is in charge of rallying the team members? Can’t you tell from the noise? It must an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dealist!

Idealists

Idealist personalities make up 8-10% of the population and populate sales, psychology, and teachers positions. This pers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nality really likes people.

Idealists are enthusiastic and have a knack for motivating team members. When one walks into the room, the energy level natu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ally goes up. When you need buy-in, bring in these cheerleaders.

This personality is an expert at stimulating conversation. Put them into a "dead" room

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd watch it come alive!

An Idealist is easily excitable. This can be a good or bad trait, depending on the circumstance. Although he/she may get the gro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

up going, they may end up showing off their impetuous side: talking when they shouldn't, jumping to conclusions, or becoming impatient when decisions are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

't made fast enough.

When an Idealist feels their ideas are under attack, they will lash out and attack team players. This behavior ends up creating the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

opposite effect on the buy-in process.

As a supervisor, Idealists tend to lose focus and frustrate their employees. Employees may receive mixed m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ssages depending on the supervisor's mood or direction. On the other hand, some Idealists inspire and motivate their employees to new heights.

Superviso

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s can get better performance from an Idealist if they:

Encourage him/her to take a breath and think about things

Define his/her purpose in the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

group

Speak to them warmly and provide assurance/positive feedback on a regular basis.

Ask their advice on employee relations.

Remind the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that so and so will be making the final decision.

Realize that waiting to respond to an issue with an Idealist is better than addressing it immedi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tely. Time is the best ally in confrontation.

Idealists in Brief

Value to the Team: Idealists influence people.
Major Str

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ngth: Enthusiastic and motivates people.
Major Weakness: Impetuous and does not focus on all the facts.
Communication: Stim

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lates conversation.
Emotional Response: Excitable and Emotional.
Decision Making: Decides quickly and not always with the fact

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s.
Behavior Under Stress: Idealists, when faced with high levels of stress, will go on the attack.
Being a Better Team Player:
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Idealists need to take a breath. Their excitement sometimes takes on a will of its own.

Idealist Personalities

Emily Dickenson
Jane Fo
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
da
Gandhi
Carl Jung
Plato
Princess Diana
Leo Tolstoy

For more on Teams and Personality, see the fourth article in this series
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
Team Personalities: Yes! We Can Get Along!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-Folder - Team Building: Why Can't Idealists Get Along?

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