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Thousands of companies wasted hundreds of thousands of dollars in revenue last year on “Team Building” programs that didn’t develop more of a team atmosphere within their organizat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ions. The term “Team Building” has come to have so many definitions that it can mean just about anything to anybody.

The definition I like is the following:

Team Building – A

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y exercise or program that helps a group of INTERDEPENDANT people create LONG-TERM behavior change resulting in a more efficient or productive culture.

If a company or organiz

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tion is considering investing in a team building program, the first question that needs to be asked is, “Is my group interdependent?” – meaning does the success of each member of t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e group depend primarily on the success of the other members of the group? For instance, the success of the operations department might depend heavily on the success of the sales

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

department which might depend heavily on the success of the marketing department. Conducting a team building program among the managers or employees of these departments at the sa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e time might be beneficial. However, the success of each individual sales person will probably not depend primarily on the success of the other sales people. So, a sales manager

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pending money on a team building program for his/her sales people would probably be wasting time and money.

If your group is interdependent, then the next question to ask is “What

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

kind of things are happening within this group that lets me know they are not acting efficiently as a team?” or “What areas can we improve in?” You might ask more specific questi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ons to determine individual areas for improvement such as the following: Are there areas of miscommunication that slow down processes or cause rework? Are there conflicts which b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing down morale? Do departments focus on their own success at the expense of other departments? Is it tough for new employees to fit in with the experienced team members? Are ch

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nges in policy resisted by team members? Do team members feel as though they have no say in policy?

The answers to any of these questions can help a team leader determine what ty

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es of team building programs might be most effective for a group. If you find it difficult to determine the individual areas that would have the most dramatic impact on the perfor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mance of your group, realize that most professional trainers have low-cost or free assessments that can be conducted to determine these areas for a group.

The next step in determi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing the right program for your group is to determine which programs on the market will give your team improvement in the most areas that you have identified, and which will give yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r team long-term improvement so that you will not have to continually repeat the training process over time.

Once you have done the previous steps, this last step is pretty simple

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

You can do a standard internet search for training in the areas you’ve identified, and then check a number of references for each proposal you receive.

One quick thing you can d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o to save time is to look only at organizations and trainers who specialize in training or team building. People and companies who can make a living specializing in this type of w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rk will probably do pretty well, but a company specializing in the fitness industry (outdoor adventures, ropes courses,) selling beach chairs (Beach Olympics,) or driving race cars

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or flying airplanes probably won’t create a long-term behavior change in your team.

Comradery may be built and lost in an afternoon, but a team atmosphere can last for generations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are tens of thousands of journalists out there hungry for interesting subjects and interviews for stories. Make your information easily accessible with an online pressroom and you may have the press looking seeking you out for coverage, rather than the other way around.

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