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When a prospective new client calls us up and expresses an interest in team building, we ask a simple question - what do you want to achieve out of it? You might be surprised at how many

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

people don't have an answer. After a short pause, we might get a reply along the lines of "well, we want it to be fun..." and then it tails off again.

If you don't know what you want fro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

m a team building event, you shouldn't be surprised if you don't get it. Of course, you might get lucky and hit upon the right activity to deliver the outcomes you needed even if you did

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

't realise that you wanted them at the time. You might win the lottery next week as well - but it is probably best not to plan for it though. Ah - "plan". Now there's an idea...

All goo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d plans start with the desired end result. What is it that you are trying to achieve? Before you select a team building activity, you probably want to have two types of goal - session and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

longer term. The latter should help make it plain where the former sits in the development process. That is, a team building session needs to be happening for a reason and have a defined

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

role in moving you towards what you are trying to achieve overall. The session goals should be measurable and understood by the team's management, the team and the activity provider. That

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is, a team building session needs to achieve its part in the development process.

You'll notice that I haven't mentioned the activity itself yet. That's because choosing it comes last on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the checklist. Once you know what you want it to achieve, then you can set about finding the activity that best delivers against your criteria. Yet all too often people start with an ide

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of what they want to do rather than what they want to achieve.

For example, a surprisingly common opening comment to us is "In a previous job I went on a treasure hunt and I think it'd

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be good for my new team to do the same". When asked "why?", the answer is usually "well, it was fun". That's fine if fun is the only thing that you are looking for, but it seems such a w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aste when it is possible to combine fun with something that also has a point to it. Something that improves the team rather than just placates it.

If we ask "would you like to bring the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hole team closer together?" and the answer is affirmative then an activity that is naturally competitive such as a treasure hunt strikes us as a bad idea. Similarly, taking people to nat

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

urally individual activities such as quad-biking or clay pigeon shooting isn't the best way to illustrate how to make the team more effective.

So what are the key elements in selecting t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e right activity? My experience suggests the following four components:

1) It should be relevant to the group. For example, if the team is office based, they will struggle to see the rel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

evance of climbing mountains back in the workplace - as much as they might enjoy it.

2) It should require the same kind of skill sets and team approaches that are necessary for the group

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s real work. For example, if you want a team to develop their decision-making skills to improve their effectiveness at work, it needs to have strong elements of decision-making within it.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

3) It should be fully inclusive. That is, all team members need to be enthused by the activity. Activities are sometime chosen by a clique within the team to their own preferences and t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is can actually split a team rather than build it if their idea of heaven is one or more colleagues' vision of hell.

4) It should have a proven track record in delivering the kind of out

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

comes that you are looking to achieve. Or you need to trust the deliverer implicitly if it is a new activity.

Now that sounds like the makings of a plan.

Copyright 2006 Sandstone Limite

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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